Ads Manager

3 weeks ago

Antipolo, Philippines WorthyWorld Marketing Ltd Full time

Marketing Lead – Craftamo Location: Remote (SEA timezone preferred) Type: Full-time | Immediate Start Reports to: Operations Manager About Craftamo Craftamo is a premium art supply brand on a mission to inspire creativity around the world. We deliver beautiful, high-quality art tools and subscription boxes to tens of thousands of artists across the globe. With collaborations, product drops, and community at our core, we’re scaling fast – and need a bold, strategic Marketing Lead to help take things to the next level. Your Role As Marketing Lead, you'll take ownership of Craftamo’s entire marketing engine - from email, to paid ads, to influencer campaigns. You're not just executing tactics - you're leading strategy , managing campaigns , and delegating to the team to make big ideas happen. Key Responsibilities Marketing Strategy & Campaign Planning Develop and execute high-converting campaigns across product launches, subscription growth, and collaborations. Own the monthly/quarterly marketing calendar with data-backed creative ideas. Email & Retention Marketing Build and optimise flows and campaigns in Klaviyo/Mailchimp, including welcome series, up-sells, and win-backs. Segment audiences and improve LTV through personalisation and automation. Paid Advertising Manage and scale paid ads across Meta (IG/Facebook), YouTube, Pinterest & Google. Optimise ad creative, targeting, and budgets with an eye on CAC vs. LTV. Influencer & Creator Marketing Identify and nurture relationships with creators and artists. Oversee influencer campaigns, manage outreach, PR box strategy, and affiliate offers. Team Management Brief, assign and review tasks with copywriters, designers, assistants, and freelancers. Ensure campaigns launch on time and hit KPIs. Analytics & Reporting Track performance across all channels and turn insights into growth decisions. Own dashboards and campaign debriefs. Who You Are 3–5+ years experience in marketing for e-commerce brands. Proven results in email marketing, paid ads, and influencer campaigns. Comfortable leading a team and managing deadlines. Data-driven but creative - you know how to sell and how to storytell. Experience with Shopify, Klaviyo, Mailchimp, Meta Ads Manager, and influencer tools. Bonus: Interest in art, creativity, or DTC community-led brands. Why Join Craftamo? Remote, flexible hours. Creative freedom & leadership opportunity. Join a brand loved by thousands of artists globally. Work directly with the founder to shape the future of Craftamo. How to Apply Respond to this ad with your CV and a short note on why you'd crush this role. Subject: Marketing Lead Application – (Your Name) #J-18808-Ljbffr

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