Marketing Manager

4 weeks ago

Antipolo, Philippines JoyRide Superapp Full time

Overview

JoyRide is the first and only homegrown superapp in the Philippines offering a diverse range of ride-hailing and delivery services. It began its journey as a Motorcycle Taxi (MC Taxi) service, gaining recognition for challenging the existing ride-hailing monopoly in the country. Envisioning to be the premier mobility company in the country, JoyRide now offers not only 2-wheel services but also 4-wheel options like JoyRide Car, JoyRide Taxi Cab, and JoyRide Super Taxi. With over 10 million app downloads, JoyRide operates 24/7 in the Philippines, catering to the needs of commuters in Metro Manila, Rizal, Bulacan, Cavite, Laguna, Cebu, and Baguio City. JoyRide is soon set to expand its services to Pampanga and Ilocos Norte.

The Role

We are looking for a Marketing Manager who will be responsible for developing and presenting comprehensive marketing plans and updates to management. This role involves overseeing and strategizing both online and offline marketing strategies, preparing and managing budgets effectively. He/she will collaborate closely with stakeholders and agencies to ensure the timely execution of deliverables, while also managing daily brand needs and projects with the in-house team. Additionally, the Marketing Manager will play a crucial role in overseeing the successful completion of marketing projects from start to finish, ensuring alignment with strategic objectives and driving continuous improvement initiatives.

Responsibilities
  • Oversee and present the comprehensive marketing plan and deliverables to management
  • Provide regular marketing updates and reports to management, including planning online and offline initiatives
  • Prepare and present the budget for the overall marketing program
  • Effectively communicate with various stakeholders and agencies to ensure deliverables are completed and executed
  • Manage and conceptualize with the in-house marketing team for daily brand requirements
  • Handle various marketing projects for the brand and special projects as needed, ensuring completion from start to execution
Ideal Profile Qualifications
  • Bachelor’s degree in Marketing, Advertising, Mass Communication, Business, or a related field
  • Proven experience managing a team
  • Hands-on experience in both online and offline marketing/branding
  • Experience working in a marketing agency is advantageous
  • Willing to work extended hours or during events on weekends or holidays
  • Highly enthusiastic, spontaneous, creative, a quick learner, and a problem solver
  • Demonstrated experience in managing projects from inception to completion
  • Ideally has led both online and offline campaigns and collaborated with a team
  • Highly organized and experienced in coordinating and collaborating with marketing agencies, Sales, Procurement, and Event Media as needed
  • Proficient in using digital marketing and planning tools (e.g., Canva, Trello, Google Drive) and social media platforms (e.g., Facebook, Instagram, Twitter (X), TikTok)
  • Experience with social media community management
  • Proficient in copywriting
  • Experience in events management and activations
  • Experience in public relations and media relations
  • Experience with Facebook/Google Ads is an advantage but not required
  • Must be fluent in English and Tagalog
  • Willing to report onsite in Marcos Highway, Antipolo City
What’s on Offer?
  • Opportunity within a company with a solid track record of performance
  • Leadership Role
  • Attractive Salary & Benefits
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