Google Ads Specialist

Overview Join to apply for the Google Ads Specialist role at Amz-AllStars . Google Ads Specialist role focusing on aggressive scaling of Google advertising for a rapidly growing personal care, health, and beauty company. You’ll drive advertising performance across search and display while maintaining profitability and contributing to revenue growth. You’ll work directly with the founder and collaborate with an established Colombia-based team to expand Google advertising as we scale our direct-to-consumer channel and support our Amazon presence. Role Overview We are seeking a full expert in Google Ads management and strategy who can take ownership of scaling our advertising efforts. You’ll work with advanced Google Ads features, optimize campaigns across multiple product lines in the health and beauty space, and drive measurable results in a fast-paced, growth-focused environment. This isn’t a beginner role—we need someone who can hit the ground running and deliver expert-level performance from day one. Key Responsibilities Strategic Google Ads Campaign Management: Develop and execute comprehensive Google Ads strategies to scale advertising revenue; Manage Search, Shopping, Display, YouTube, and Performance Max campaigns; Maintain and improve current performance metrics; Implement advanced bidding strategies and campaign optimization techniques. Analytics & Conversion Tracking: Set up and optimize Google Analytics 4 and Google Tag Manager for comprehensive tracking; Implement conversion tracking across multiple touchpoints and attribution models. Keyword Strategy & Audience Targeting: Conduct keyword research for health, beauty, and personal care products; Develop and refine audience targeting strategies including custom and lookalike audiences; Create and optimize ad copy and creative assets for maximum performance. Performance Analysis & Optimization: Track and analyze key metrics (CPA, ROAS, CTR, Quality Score, conversion rates); Generate detailed performance reports and strategic recommendations; Identify scaling opportunities while maintaining profitability targets; Conduct competitor analysis and market research for competitive advantages. Campaign Scaling & Growth: Develop strategies to significantly increase advertising spend while maintaining efficiency; Test new campaign types, targeting methods, and creative approaches. Qualifications Required Experience: 3+ years expert-level Google Ads management experience with proven scaling results; Experience managing significant ad spend (preferred $50K+ monthly budgets); Proven hands-on experience in managing e-commerce campaigns. Optional Experience: Experience in health, beauty, or personal care product categories; Experience with Birch PPC Software. Location & Schedule Location: Fully Remote Schedule: 10pm-7am Manila (Night Shift) Work Days: Monday to Friday Supervisory Contract: Not subject to Holiday Premium, Night Shift Differential, Overtime Benefits Philippine Employment, Work from Home, SSS, PhilHealth, Pag-IBIG, Private Health Insurance, 13th Month Pay, Annual Pay Raise, Above-Market Pay, 15 Days of Leave Credits (6 Sick, 6 Vacation, 2 Emergency, 1 Birthday), Paid Birthday Leave, Stable Employment, Skills Development Opportunities Permitted Holidays Leave: Jan 01, New Years; May 01, Labor Day; Dec 24, Christmas Eve; Dec 25, Christmas Day; Dec 31, New Years Eve Job Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: Technology, Information and Internet Referrals increase your chances of interviewing at Amz-AllStars. Get notified about new Specialist jobs in Makati, National Capital Region, Philippines. #J-18808-Ljbffr