Segment Marketing Manager

3 weeks ago


Metro Manila Philippines GCash Full time

Segment Marketing Manager Apply for the Segment Marketing Manager role at GCash. Overview GCash is a leading FinTech company committed to creating innovative financial solutions. The Segment Marketing Manager will drive targeted campaigns and product development to enhance segment performance. Responsibilities Lead the planning and development of campaigns targeted to the assigned segment, crafting the right proposition while integrating GCash’s portfolio positioning. Collaborate across teams to drive product development and launch of acquisition or retention products specific to the segment. Lead monthly, quarterly, and annual business reviews of GCash’s performance within the segment, integrating internal and external metrics to tell a coherent business narrative. Apply insights to tweak or overhaul planned campaigns, ensuring continuous improvement. Champion the voice of the segment by initiating market research and sharing insights within the organization. Lead excellence in brand, finance, and business management by leading business casing of campaigns and programs, and conducting post‑mortems to assess impact. Benefits Opportunity for career growth and development in the country’s #1 FinTech company. Dynamic, highly collaborative team that values people. Highly competitive and flexible compensation and benefits package. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr


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