Brand Marketing Officer

2 weeks ago

San Juan, Philippines GRAND TAIPAN LAND DEVELOPMENT INC. Full time

Requirements & Qualifications :

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.

  • Proven experience in marketing strategy and execution.

  • Strong analytical skills and the ability to make data-driven decisions.

  • Excellent communication and organizational skills.

Job Summary :

The Brand Marketing Officer is responsible for driving revenue growth through targeted marketing strategies, optimizing marketing efforts based on data analysis, and enhancing brand awareness. This role involves planning and executing campaigns, managing public relations, organizing major events, and overseeing the creation of marketing materials across various platforms.

Job Description :

  • Strategic Planning

    • Market Trends & Forecast: Analyze market trends and forecasts to inform marketing strategies.

    • Sales Target Achievement: Drive revenue growth by increasing sales through targeted marketing activities.

    • New Business Leads: Plan, execute, and measure campaigns aimed at generating new business leads.

  • Branding

    • Ads & Promotions: Develop, manage, and launch content marketing strategies to enhance project awareness and brand visibility.

  • Major Events

    • Project Milestones: Host and organize company events, developing event plans and goals for each project milestone.

  • Public Relations

    • Planning and Execution: Coordinate with PR publications to publish articles, oversee writers for content creation, and collaborate with photographers/videographers for project documentation.

  • Materials Creation

    • Sales Materials & Exhibits: Oversee the development and placement of creative elements to equip the sales team with effective selling materials as needed.

  • Out-of-Home (OOH) & Visual Merchandising

    • Marketplace Positioning: Manage the development and placement of creative elements that enhance the company’s visibility in the marketplace.

  • Digital Marketing

    • Comprehensive Management: Plan, oversee, and execute all facets of traditional and digital marketing, including SEO/SEM, marketing databases, email campaigns, social media, and display advertising.

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