
Brand Marketing Officer
4 days ago
REQUIREMENTS AND QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in marketing strategy and execution.
- Strong analytical skills and the ability to make data-driven decisions.
- Excellent communication and organizational skills.
JOB DESCRIPTION
1. Strategic Planning
- Market Trends & Forecast: Analyze market trends and forecasts to inform marketing strategies.
- Sales Target Achievement: Drive revenue growth by increasing sales through targeted marketing activities.
- New Business Leads: Plan, execute, and measure campaigns aimed at generating new business leads.
2. Branding
- Ads & Promotions: Develop, manage, and launch content marketing strategies to enhance project awareness and brand visibility.
3. Major Events
- Project Milestones: Host and organize company events, developing event plans and goals for each project milestone.
4. Public Relations
- Planning and Execution: Coordinate with PR publications to publish articles, oversee writers for content creation, and collaborate with photographers/videographers for project documentation.
5. Materials Creation
- Sales Materials & Exhibits: Oversee the development and placement of creative elements to equip the sales team with effective selling materials as needed.
6. Out-of-Home (OOH) & Visual Merchandising
- Marketplace Positioning: Manage the development and placement of creative elements that enhance the company's visibility in the marketplace.
7. Digital Marketing
- Comprehensive Management: Plan, oversee, and execute all facets of traditional and digital marketing, including SEO/SEM, marketing databases, email campaigns, social media, and display advertising.
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