Brand Marketing Officer

6 days ago

San Juan, National Capital Region, Philippines GRAND TAIPAN LAND DEVELOPMENT INC. Full time ₱900,000 - ₱1,200,000 per year

REQUIREMENTS AND QUALIFICATIONS

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven experience in marketing strategy and execution.
  • Strong analytical skills and the ability to make data-driven decisions.
  • Excellent communication and organizational skills.

JOB DESCRIPTION

1. Strategic Planning

  • Market Trends & Forecast: Analyze market trends and forecasts to inform marketing strategies.
  • Sales Target Achievement: Drive revenue growth by increasing sales through targeted marketing activities.
  • New Business Leads: Plan, execute, and measure campaigns aimed at generating new business leads.

2. Branding

  • Ads & Promotions: Develop, manage, and launch content marketing strategies to enhance project awareness and brand visibility.

3. Major Events

  • Project Milestones: Host and organize company events, developing event plans and goals for each project milestone.

4. Public Relations

  • Planning and Execution: Coordinate with PR publications to publish articles, oversee writers for content creation, and collaborate with photographers/videographers for project documentation.

5. Materials Creation

  • Sales Materials & Exhibits: Oversee the development and placement of creative elements to equip the sales team with effective selling materials as needed.

6. Out-of-Home (OOH) & Visual Merchandising

  • Marketplace Positioning: Manage the development and placement of creative elements that enhance the company's visibility in the marketplace.

7. Digital Marketing

  • Comprehensive Management: Plan, oversee, and execute all facets of traditional and digital marketing, including SEO/SEM, marketing databases, email campaigns, social media, and display advertising.

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