Digital Marketing Lead

7 days ago

Manila, Philippines Shopee Full time

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships, and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:
  1. Drive various projects and initiatives revolving around new user growth, CRM, platform user/buyer growth, and process improvement.
  2. Conduct studies and provide recommendations to management for strategic initiatives through analytics and a strong grasp of the local market.
  3. Assist in growing our business by implementing initiatives and liaising with multiple departments and stakeholders, both locally and regionally, such as Online Marketing, Marketing Campaigns, Regional Marketing, and CRM.
  4. Ensure existing processes for new user/buyer, platform user/buyer, and CRM initiatives are well established and analyze/identify areas for improvement.
  5. Handle ad-hoc requests and administrative tasks.
Requirements:
  1. Possess a Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, Engineering, Finance, Management, or relevant fields.
  2. Minimum of 2 years’ experience in Management Consulting and/or strategy roles.
  3. Experience in SQL is a plus.
  4. Strong grasp of numbers and proficiency in Microsoft Excel.
  5. Strong problem-solving skills.
  6. Passionate about learning the e-commerce industry.
  7. Creative and innovative problem-solving approach.
  8. Ability to work independently and collaboratively across teams.
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