Digital Marketing Lead

1 day ago

Manila, National Capital Region, Philippines beBeeDigitalMarketing Full time $7,000 - $8,500
Job Overview

The Digital Marketing Specialist is a strategic leader responsible for spearheading the organization's digital marketing efforts. This involves developing, implementing, and managing a comprehensive digital marketing strategy that encompasses social media, online advertising, content creation, branding, and more. As a key brand ambassador, the Digital Marketing Specialist ensures a consistent and compelling brand image across all digital platforms.

Key Responsibilities:
  • Design and execute paid and organic marketing campaigns, including social media, email, and online advertising initiatives.
  • Strategically manage the company's digital presence to engage users and foster strong customer relationships.
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Enhance online engagement through targeted initiatives, creative content, and consistent branding.
  • Conduct performance analysis using analytics tools to optimize campaigns and maximize ROI.
  • Stay abreast of industry trends and emerging digital marketing tools to maintain a competitive edge.
Requirements:
  • A minimum of 2 years of experience in marketing, online advertising, content creation, and branding.
  • Hands-on experience with major platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
  • Proficiency in digital analytics tools to track performance metrics and improve strategies.
  • Exceptional verbal and written English communication skills.
  • Strong copywriting skills, with experience creating content for various digital marketing materials.
  • A keen attention to detail and the ability to manage multiple campaigns simultaneously.
  • Highly organized and proactive, with a passion for driving brand growth and engagement.

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