Archetype Marketing Manager

Archetype Marketing Manager page is loaded## Archetype Marketing Managerlocations: Regional - Cebu: Regional - Iloilotime type: Full timeposted on: Posted Todayjob requisition id: R At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.## **Job Description**The Archetype Marketing Lead is responsible for driving hyper-localized marketing strategies based on geo-archetypes to deepen market penetration and foster customer loyalty within specific territories. This role involves comprehensive analysis of micro-market dynamics and distinct archetypes, followed by the design, execution, and performance monitoring of tailored offers and BTL on-ground marketing initiatives. The Archetype Marketing Lead plays a critical role in translating insights into actionable strategies that resonate with unique local consumer segments.Market Analysis and Strategy Development* Analyze consumer behavior, competitive intensity, distribution gaps, and adoption barriers within specific towns or archetypes.* Interpret geo-archetype insights and translate them into localized micro-market offers and BTL marketing strategies.* Monitor competitor activities, market trends, and regulatory changes within assigned territories to proactively identify opportunities and challenges.Offer and Campaign Design* Develop, propose, and monitor micro-market offers aligned to the strategic posture of the town.* Develop, propose, and refine BTL on-ground marketing strategies, activation plans, and community engagement initiatives tailored to the archetypeExecution and Operations Management* Work with the Marketing Activations team to execute BTL on-ground activations including events, roadshows, and community-based marketing programs tailored to the archetype.* Manage the allocated marketing budget for micro-market initiatives, ensuring efficient resource allocation and adherence to financial guidelines.Performance Monitoring & Optimization:* Conduct post-mortem analyses on offer performance, campaign effectiveness, and activation ROI, then adjust strategies as needed.* Prepare and present comprehensive performance reports, insights, and recommendations to the Territory General Manager and other key stakeholders.Collaboration and Advocacy:* Collaborate with Territory and National Segment Marketing Teams to align on archetype-specific value propositions and messaging.* Act as the voice of the archetype, informing the broader marketing and strategy teams of local market needs and behavioral nuances.**Equal Opportunity Employer** Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessedMake Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York.Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.Purpose*In everything we do, we treat people right to create a Globe of Good.*Vision*We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.*Mission*We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.*
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