Ghl And Automation Specialist

2 weeks ago

Cavite City, Philippines Buscojobs Full time

Bacoor, Cavite – AllEasy, Inc. • Posted today

Job Description

As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.

Responsibilities
  • Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
  • Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
  • Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
  • Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
  • Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
Qualifications
  • Proven years of marketing automation experience
  • Expert knowledge of database management concepts and best practices
  • Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred
  • Superior communication skills, both written and verbal
  • Highly organized and self-motivated with a sense of urgency
  • Strong independent project management skills
  • Ability to handle multiple tasks with competing priorities under minimal supervision
  • Critical thinker with independent judgment and discretion
  • Excellent attention to detail
Skills
  • Testing
  • Analytical
  • Communication
  • Project Management
  • Multitasking
Salary

From Php30,000.00 per month

Benefits
  • Company events
  • Employee discount
  • Health insurance
  • Opportunities for promotion
Schedule

8 hour shift

Supplemental pay types
  • Yearly bonus
Ability to commute/relocate

Bacoor City, Cavite: Reliably commute or planning to relocate before starting work (required)

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