
GoHighLevel Automation Specialist
1 day ago
We're seeking a proactive and detail-oriented GoHighLevel Automation Specialist to oversee daily automations, certification cycles, and lead management workflows. This role is all about optimizing pipelines, keeping data clean, ensuring smooth event logistics, and driving higher attendance for certification programs. The right candidate is hands-on with GHL, highly organized, and thrives on improving processes to boost conversions and bookings.
Key Responsibilities
- Own all areas of GHL, including workflows, triggers, pipelines, tags, calendars, forms, surveys, email/SMS, and conversations.
- Maintain certification workflows: update Zoom links, reminders, and event schedules.
- Manage tagging, statuses, pipeline stages, and DND settings to ensure seamless lead flow.
- Confirm proper time zone handling for AU/US audiences and prep for global expansion.
- Perform QA on launches (forms, emails, SMS, links, pipelines, bookings).
- Monitor Conversations inbox, resolve failed sends, and report recurring issues.
- Keep data organized: merge duplicates, standardize fields, archive old pipelines, track UTMs.
- Track deliverability (bounces/spam) and suggest improvements.
- Recommend optimizations with light A/B testing on copy, timing, and cadence.
- Drive attendance with outbound confirmation calls within 12–24 hours of opt-in.
- Route certification graduates to correct founder calendars.
- Provide weekly dashboards covering opt-ins, attendance, bookings, no-shows, deliverability, and wins.
- Update SOPs for recurring certifications and future market launches.
- Duplicate funnels and automations to prepare for U.S. growth.
Required Skills
- 1–2+ years of GHL experience (workflows, triggers, calendars, pipelines, SMS/email, conversations).
- Strong English skills (spoken/written); confident on phone, chat, and email.
- Background in appointment setting, customer success, or client engagement.
- Comfortable handling AU/US time zones.
- Skilled in Zoom logistics and event coordination.
- Strong data hygiene mindset (list cleaning, deduplication, UTM tracking).
Preferred Skills
- Familiarity with Meta ads funnels, pixels, and UTM setup.
- Basic GHL page editing.
- Experience running A/B tests on copy/timing.
- Ability to schedule ready-to-publish content.
- Analytical mindset for identifying quick wins.
Why Join Us
You'll have the chance to own a critical piece of our marketing operations. In this role, you'll work directly with the founders, help scale certification programs globally, and make a measurable impact on lead flow and attendance. We offer a collaborative culture, professional growth opportunities, and performance-based quarterly bonuses.
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