Media and Digital Manager

2 weeks ago

Mandaluyong, Philippines Palawan Group of Companies Full time

Digital Manager – Palawan Group of Companies Responsibilities: Co-create the Media & Digital Marketing (including eCommerce) brief with the brand team, cascade to relevant agencies, drive progress, and provide status updates to the IMC Head and Brand Managers. Serve as single point of contact (SPOC) for Media & Digital agencies and digital vendors/media networks; work closely with them to strategize, develop, and implement Digital and eCommerce plans for PPG brands based on aligned objectives and KPIs, with minimal supervision. Track delivery and performance of Media, Digital, and eCommerce executions regularly, optimizing plans to improve output and hit targets. Lead development of Media & Digital Execution plans for brand initiatives, Corporate Brand‑building initiatives, and partner initiatives. Represent company at Media, Digital, and eCommerce‑related events and activities, cascading relevant information and learnings to key members of the Marketing Department. Overall lead for Media, Digital, and eCommerce plan development and implementation for all brands and corporate. Focus on driving effective and efficient Reach and Frequency leading to conversion of target audience. Include all Media, Digital, and eCommerce related executions, whether local or national. Qualifications: Bachelor’s degree related to Marketing, Communications, Advertising, or Business. 5‑8 years in a Media Agency, Marketing, or relevant field. Experience working on Branded Media and Digital Campaigns. Knowledge of Media principles & trends; best practices and innovations in Communications and Digital Marketing; data‑driven decision making; performance marketing. Result‑driven and detail‑oriented. Experience working on campaigns for ATL, Digital and eCommerce. Concise and clear communicator with written and oral communication skills in English and Filipino. Work Arrangement: Seniority level: Mid‑Senior level. Employment type: Full‑time. Job function: Marketing. Location: National Capital Region, Philippines (Taguig / Makati / Quezon City / Manila) #J-18808-Ljbffr

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