
Digital Marketing Specialist
6 days ago
Digital Marketing
- Develop and implement digital marketing campaigns across platforms (social media, email, web, paid ads).
- Analyze and report on campaign performance metrics (ROI, engagement, conversions) and optimize accordingly.
- Collaborate with internal teams to align marketing strategies with business goals.
- Manage digital content calendars and stay ahead of trends and algorithms.
- Design marketing materials including social media graphics, digital ads, event collateral, presentations, and branded assets.
- Ensure all creative output aligns with brand guidelines and has visual consistency.
- Edit and retouch images and videos as needed for campaigns or events.
- Work with vendors (printers, photographers, etc.) for production and delivery of design assets.
- Plan and execute company events, product launches, trade shows, webinars, and client-facing experiences.
- Handle event logistics including budgeting, vendor coordination, venue booking, invitations, and promotion.
- Design event marketing materials: flyers, invitations, signage, presentations, etc.
- Collaborate with internal teams to maximize event impact and lead generation.
- Evaluate event success and report key takeaways and improvements.
- At least 1-3 years of experience in digital marketing with a focus on graphic design and events.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
- Strong understanding of social media platforms, email marketing tools (e.g., Mailchimp, Klaviyo), and content creation.
- Experience with marketing analytics and tools like Google Analytics, Meta Ads, or similar.
- Event planning experience (virtual or in-person) with attention to detail and problem-solving skills.
- Strong organizational and time management skills with the ability to handle multiple deadlines.
- Excellent written and verbal communication.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
- Experience in B2B marketing environments.
- Video editing or motion graphics experience is a plus.
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