Digital Content Specialist

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Overview

Driving Health Innovation Through Digital Excellence

Our client is a global leader in the health, wellness, and fitness industry, providing innovative solutions that empower healthier lifestyles worldwide. With a strong presence in North America, they combine digital strategy, cutting-edge research, and commercial expertise to make a lasting impact in the industry.

Job Title: Digital Content Specialist

As a Digital Content Specialist, you will oversee social media, SEO, email, and content strategy to drive brand awareness, engagement, and growth across North America. You will develop campaigns, analyze data, and collaborate with global teams to deliver results in health and wellness marketing.

Job Details

Employment type: Full-time

Work setup: Onsite, Ortigas

Benefits

• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Night differential pay to maximize your earnings
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

Qualifications We Seek

• Minimum 3 years' experience in digital content and marketing
• Proven experience in planning, executing, and measuring email marketing campaigns (brand awareness and revenue generation)
• Experience with social media tools such as Brandwatch and ad planning
• Ability to manage multiple projects using tools like Monday.com or similar
• Strong skills in interpreting Google Analytics data into actionable insights
• Experience collaborating with external agencies
• Creative, outside-the-box thinker with innovative ideas
• Excellent writing skills with proven content creation success
• Familiarity with Photoshop, Illustrator, or Canva
• Working knowledge of digital marketing platforms and tools including Google Analytics and Brandwatch

Preferred but not required:

• Experience with email automation platforms (HubSpot, Mailchimp, etc.)
• Familiarity with healthcare or clinical industry marketing
• Experience in B2B and B2C content strategies
• Understanding of accessibility standards for digital content
• Experience managing live event or campaign social media
• Ability to mentor junior content creators

Your Daily Tasks

• Lead social media strategy for North American business units across Facebook, LinkedIn, and Instagram
• Develop engaging multi-channel social media campaigns to support North American Direct business objectives
• Manage the full content creation process (written and visual), using tools like Canva
• Build strong cross-functional relationships (sales, product, brand management) to ensure consistent and engaging content
• Create and present monthly dashboards tracking performance and key insights
• Manage relationships with outsourced agencies to ensure strong campaign delivery and ROI
• Oversee daily monitoring, responding, and listening across North American Direct Clinical Channels
• Manage digital competitive analysis and recommend enhancements to strategy
• Execute the monthly paid ad budget and process related invoices/expenses with finance and leadership
• Lead and optimize email marketing initiatives using platforms like DotDigital
• Analyze email and social media performance using Google Analytics
• Collaborate with the Email Marketing Specialist on content strategy and calendar alignment
• Develop SEO-optimized article strategy, supported across digital channels
• Use tools like Monday to track and meet project deadlines and campaign targets

Other Job Duties

Key Performance Indicators (KPIs):

• Align social strategies with the Quarterly Marketing Initiatives (QMI) for email and content
• Increase social media followers by 8% across key clinical channels
• Achieve an average Engagement Rate of 2.5% or higher
• Reach a blended email open rate of 34%, with a Click-to-Open (CTO) rate of 1.6%
• Increase new article viewers by 15%

Welcome to Emapta Philippines

Join a team that values camaraderie, excellence, and growth. Emapta is recognized as one of the Top 20 Dream Companies of Filipinos in 2024. We offer stability, competitive compensation, international clients, and a work culture focused on collaboration and innovation. Apply now and be part of the #EmaptaEra

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Industries: Outsourcing and Offshoring Consulting

Note: Referrals increase your chances of interviewing at Emapta Global by 2x

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Locations and dates listed in the original posting reflect job boards and may be subject to change.

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