Marketing Data Analyst

4 weeks ago

Quezon City, Philippines HR Spectacles Full time

Overview

We are seeking a detail-oriented and analytical Marketing Data Analyst to join our dynamic team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to provide insights that drive decision-making and contribute to the organization’s growth. This role will serve as a business partner within the Marketing Operations team, collaborating with stakeholders to optimize marketing campaigns, understand customer behavior, and improve overall business performance.

Responsibilities
  • Data Collection and Analysis: Collect, organize, and analyze data from various marketing channels.
  • Monitor and report on key performance metrics such as conversion rates and campaign ROI .
  • Data Visualization and Reporting: Develop and maintain dashboards and visual reports to communicate insights clearly.
  • Prepare regular reports and ad-hoc analyses for senior leadership, marketing, and sales teams.
  • Campaign Performance & Optimization: Evaluate the performance of marketing campaigns, identifying areas for improvement and optimization .
  • Provide data-driven recommendations to enhance marketing initiatives.
  • Customer Behavior Analysis: Analyze customer segmentation, purchasing patterns, and lifetime value to inform targeted marketing efforts.
  • Identify trends and insights to guide future marketing campaigns and customer retention strategies .
  • Collaboration & Strategy Support: Work cross-functionally to provide data insights that support strategic decisions .
  • Assist in the development of marketing strategies based on performance trends .
  • Data Integrity & Quality: Ensure the accuracy, consistency, and reliability of data used in reports and analyses.
  • Continuously monitor and improve data quality processes .
  • Tools & Technologies: Utilize data analytics and visualization tools (e.g., Power BI, Excel, SQL ) to extract and analyze marketing data.
  • Stay updated on industry trends and emerging analytics tools .
Qualifications
  • BI & Reporting: Experience in building and maintaining BI reports and Salesforce (SFDC) reporting, including custom reports and dashboards.
  • Data Analysis & Insights: Strong analytical skills with the ability to work with large datasets, uncover insights, and present compelling data-driven stories.
  • SQL Proficiency: Ability to write queries and manipulate data effectively.
  • Marketing Analytics: Understanding of key marketing metrics, including ROI, CAC, LTV, conversion rates, lead scoring, and funnel analysis.
  • Communication Skills: Ability to present complex data insights to non-technical stakeholders in a clear and engaging manner.
  • Marketing Technology: Familiarity with marketing tools (e.g., Marketo, Google Analytics) and their integration with BI platforms.
  • Adaptability: Comfortable working in a fast-paced environment and adjusting to shifting priorities or project scopes.
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