Marketing Data Analyst

2 weeks ago

Quezon City, National Capital Region, Philippines Future First Talents Full time ₱300,000 - ₱600,000 per year

Marketing Data Analyst

Job Overview

We are looking for a Marketing Data Analyst to support the Marketing team with data reporting, performance tracking, and insights generation. The ideal candidate is highly analytical, detail-oriented, and skilled in marketing analytics. This role will be responsible for compiling, analyzing, and presenting data to optimize marketing performance, track key metrics, and drive data-driven decision-making.

Key Responsibilities

  • Data Collection & Reporting
    – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
  • Performance Dashboards & Visualization
    – Develop and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
  • Campaign Performance Analysis
    – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
  • Data Accuracy & Validation
    – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
  • A/B Testing & Experiment Tracking
    – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.
  • Budget & Spend Analysis
    – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
  • Custom Reports & Insights
    – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
  • Collaboration & Stakeholder Support
    – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.

Requirements

  • Bachelor's degree in Data Analytics, Marketing, Business, Statistics, or a related field.
  • Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).
  • Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
  • Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
  • Knowledge of SQL and data querying is a plus but not required.
  • Strong attention to detail, problem-solving skills, and ability to work with large datasets.
  • Experience in sportsbook, casino, or digital marketing industries is a plus but not required.

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