Performance Marketing Creative Strategist

5 days ago

Muntinlupa, Philippines Crafti Full time

Performance Marketing Creative Strategist (Meta/Tiktok) Remote | Full-time | 180,000 - 220,000 PHP/month We’re looking for a data-driven Performance Marketing Creative Strategist (Meta/TikTok) who wants to make a real impact on a fast-growing wellness brand. This role is for a strategic marketer who understands logic, persuasion and content strategy for direct-response sales. You will own the creation and performance of our Meta and/or TikTok ads and guide each project from ideation to final video, while coordinating with videographers and content creators. Who this role is NOT for You make decisions based on “gut feel” or what's “trending”, without reference to performance data. You see ad creation as purely a creative/artistic process, without grounding in sales psychology. You are uncomfortable with structured data analysis, and performance metrics. Who it's for you understand the logical flow of selling - how to build attention, interest, desire and action in a short‑form video. you are systematic and process-driven, iterating creatives based on performance data. you can manage multiple ad projects, working with creators and videographers to get the final videos done. you understand how to analyse Meta/Tiktok ad statistics (ROAS, CTR, CAC) and can explain why one ad outperformed another. you are excited to learn, grow, and eventually lead a team as the company scales 80%+ year on year. What You’ll Do Ownership of the Ad Pipeline – build and maintain a steady flow of new ads, ensuring there are always structured tests running and new winning creatives ready to scale Selling & Storytelling – apply direct‑response marketing principles to ad creation, ensuring a logical flow that drives attention, builds desire, and converts into sales Creator Management – liaise with content creators in Australia and the US, and provide clear structure and briefs for them Data‑Driven Decision Making – analyse results, and iterate creatives based on results to continuously improve performance Project Management & Execution – manage end‑to‑end process for script → filming → edit → launch and coordinate with relevant parties to ensure that the projects move forward Team Coordination – work with content, design, and product teams to create high‑quality campaigns on time. Multi‑Geography Execution – adapt campaigns for different markets (US, SG, etc.) while keeping brand voice consistent. What We’re Looking For 5-8+ years of experience in direct response eCommerce marketing Strong grasp of direct‑response advertising and how to structure ads for conversions. Excellent project management and organisational skills. Strong analytical ability Strong communication skills to coordinate with multiple content creators Proactive, detail‑oriented & excited to grow alongside a fast‑scaling company Details This is a full‑time remote role based in the Philippines. Remuneration: ~ 180-220k PHP per month (may vary based on experience) Commitment: Full‑time (Monday to Friday, 9.30am to 6.30pm) About Crafti Crafti is a fast‑growing Direct‑to‑Consumer health and wellness brand with sales in the USA and Singapore. We are headquartered in Singapore and operate remotely across 4 countries. In the last 4 years, we’ve grown to 7 figures in annual revenue with 60–80% YoY growth. As we scale towards 8 figures, we’re looking for driven individuals who want to learn, grow, and advance quickly alongside the company. #J-18808-Ljbffr

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