Senior Digital Marketer

1 week ago

Muntinlupa, Philippines Buscojobs Full time

Social Media Strategist

We are seeking a Social Media Strategist to join our Brand Engagement and Creative Solutions Team. This role is designed for a hands-on content creator who also brings a strategic mindset—balancing creative storytelling with growth-focused social media practices.

The Social Media Strategist will manage day-to-day posting, engagement, and analytics while keeping content aligned with brand strategy and industry trends. This position will report directly to the Brand Solutions Manager, ensuring that all social media efforts are aligned with broader brand initiatives, campaign goals, and cross-functional strategies.

Key Responsibilities
  • Content Creation & Posting: Develop and publish engaging posts (text, images, short-form videos) across multiple platforms, including Facebook, Instagram, YouTube, and TikTok.
  • Content Calendar Management: Build and maintain an organized content calendar for multiple accounts.
  • Design & Editing: Create visually compelling graphics using Canva, Photoshop, or similar tools.
  • Community Engagement: Monitor comments, direct messages, and brand mentions.
  • Analytics & Reporting: Track KPIs across platforms, including reach, engagement, and conversion.
  • Trend Awareness: Stay up-to-date on emerging trends, platform updates, and best practices.
  • Crisis Management: Respond to negative comments and reviews with professionalism and empathy.
Requirements
  • 2+ years of experience in social media marketing, digital marketing, or a related field.
  • Strong understanding of social media platforms, audiences, and growth strategies.
  • Intermediate graphic design and video editing skills (Canva, Photoshop, or equivalent).
  • Strong communication and copywriting abilities.
  • Familiarity with social media scheduling and analytics tools.
  • Strong organizational skills with the ability to manage multiple accounts and deadlines.
  • Knowledge of SEO best practices is a plus.
  • A creative, adaptable, and trend-savvy approach to social media.
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