Marketing Manager

7 days ago

Muntinlupa, Philippines HRTX Full time

Key Responsibilities: Develop and implement comprehensive marketing strategies that integrate both traditional and digital channels.Plan and execute traditional marketing campaigns, including print ads, radio, outdoor media, and trade shows.Manage digital marketing initiatives such as SEO, SEM/PPC (Google Ads, Bing), email marketing, social media advertising, and content marketing.Conduct keyword research, website audits, and optimize landing pages to improve organic search visibility and user experience.Analyze campaign performance using tools like Google Analytics (GA4), Search Console, and social media insights.Manage marketing budgets across all channels and ensure efficient allocation of resources to maximize ROI.Coordinate with internal teams and external agencies or freelancers to produce creative materials.Monitor industry trends, competitor activity, and market conditions to identify opportunities and make data-driven recommendations.Develop and manage editorial calendars and content strategy aligned with brand messaging.Prepare monthly and quarterly reports summarizing campaign performance, KPIs, and actionable insights. Qualifications: Bachelors degree in Marketing, Business Administration, Communications, or a related field.Minimum of 4 years of relevant marketing experience, with proven success in both traditional and digital environments.Hands-on experience with SEO, PPC, Google Ads, Meta Ads, email campaigns, and content creation.Solid understanding of marketing analytics, customer segmentation, and conversion optimization.Proficiency with tools such as Google Analytics (GA4), Search Console, SEMrush/Ahrefs, Facebook Business Manager, Canva, and CRM/Marketing Automation platforms (e.g., HubSpot, Mailchimp).Strong organizational skills, with the ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.Experience managing marketing budgets and working with external vendors and partners.Creative thinker with a data-driven approach to problem-solving and campaign optimization.

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