Trade Marketing Manager

5 days ago

Cainta, Philippines Addiction Pet Foods Full time

Overview We’re hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E‑commerce. This role has no direct reports—you’ll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off‑take. Responsibilities Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms. Customer programs: Craft sell‑in/sell‑out toolkits, co‑develop JBP with Sales, and secure features, displays, and exclusives. Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners. NPD launch excellence: Lead go‑to‑market for new and hero SKUs—pricing/promo architecture, sell‑in decks, timelines, and door lists. Measure & optimize: Track off‑take, ROI/ROMI, and compliance using retailer portals, panels, and e‑comm dashboards; run test‑and‑learn. Budget stewardship: Manage trade spend/claims and deliver post‑promo reviews with clear keep/kill/scale recommendations. Cross‑functional flow: Align forecasts and inventory health; flag demand risks and recovery actions. Events & retail theatre: Orchestrate roadshows, expos, and in‑store activations end‑to‑end (brief → execution → post‑analysis). Qualifications Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off‑take and ROI wins. Mastery of pricing & promo mechanics, category roles, planograms, POSM. Strong analytics chops (retailer portals, scan data, e‑comm dashboards); you turn data into action. Influence skills to drive outcomes without line authority; crisp project management and on‑time delivery. Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration. Success Metrics (first 12 months) Live channel playbooks and disciplined promo calendars across priority customers. Off‑take lift and improved promo ROI on top doors/SKUs. Flawless NPD GTM with repeat sell‑out. A simple dashboard tracking distribution, visibility, price‑pack, conversion, and spend. Role Details Reports to: Senior Trade Marketing Manager & Marketing Director. Work setup: Remote with occasional on‑site activities. Apply Send your CV to #J-18808-Ljbffr

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