Digital Marketing Manager

7 days ago

Cainta, Philippines 24x7 Direct Full time

Marketing & Digital Lead (Remote) We are a trusted, small electrical services business based in Dandenong South, committed to providing high-quality residential and commercial services across Melbourne. We are looking for a highly motivated, hands‑on Marketing & Digital Lead to own our entire marketing function. This is a critical role where you will be responsible for both strategy and execution, with a direct line between your efforts and our business growth. Core Responsibilities Local Lead Generation: Design, manage and optimise campaigns across META Ads, Google Ads (PPC) and Local Service Ads to ensure a steady stream of quote requests. SEO & Google Business Profile Ownership: Be the master of our Local Search strategy. Manage our Google Business Profile (Reviews, Posts, Q&A) and execute SEO strategies to rank highly for key Melbourne electrical search terms. Reputation Management: Proactively solicit, monitor and respond to all customer reviews (Google, Facebook, etc.) to maintain a 5‑star reputation. Content & Social Media: Create, schedule and manage engaging content (photos of completed jobs, safety tips, service announcements) across our key social channels (Facebook, Instagram). Performance Reporting: Track all marketing KPIs (Cost Per Lead, ROI, Website Traffic) and report clear, actionable insights to the business owner. Marketing Collateral: Manage the design and consistency of our brand assets (vehicle signage, uniforms, flyers, brochures) as needed. Requirements Essential: Proven success in a hands‑on, generalist marketing role, ideally within a service‑based business, trades, or SME environment. Must Have: Expert proficiency in META Ads, Local SEO, and/or Google Ads (PPC).Familiar with Apollo.io or any other lead generation tools.Experience in creating marketing campaigns.A data‑driven mindset with the ability to manage a budget and justify spend based on clear ROI. Excellent written and verbal communication skills—you can write clear, compelling copy for both ads and website content. Strong project management skills and the ability to work autonomously with limited supervision. Tertiary qualification in Marketing, Business, or a related field is desirable but not essential; practical experience is key. Work Environment & Expectations This is a full‑time, work‑from‑home position. You are expected to work a fixed shift (5 AM to 2 PM Philippine time, Monday to Friday) and maintain a high level of professionalism and accountability just as you would in an office environment. Discipline and commitment to set working hours, use of time‑tracking software, active participation in team and client calls with your camera ON, and consistent availability and responsiveness throughout your shift are required. Benefits Monthly Salary: PHP 50,000 (paid bi‑monthly on the 15th and 30th or 31st of each month). Extra pay for overtime and Philippine public holidays. Probation: 6 months, after which the salary will increase and additional benefits apply. 11 days annual leave credits, 5 days of sick leave. HMO offered after 6‑month probation. 13th month pay after 30 days. Annual salary review. Laptop provided after 30 days. Permanent work‑from‑home role; you will use your own internet. We’re looking for someone who values structure, is dependable, and thrives in a role that provides consistency and clarity. #J-18808-Ljbffr

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