Ecommerce Marketing Manager

9 hours ago


Philippines ESC Corporation Full time

Overview

We are seeking a strategic and creative E-Commerce & Marketing Manager to lead our digital marketing efforts and e-commerce operations. This role requires a deep understanding of our brand identity—party, special event, and fun wear—and the ability to develop and execute marketing strategies that resonate with our audience.

Key Responsibilities
  • Strategic Planning & Execution – Develop and implement a marketing strategy that aligns with the brand’s identity, focusing on creative campaigns and social media presence across TikTok, Meta, Instagram, Pinterest, and other platforms.
  • Creative Content Development – Create and manage engaging content that reflects the brand’s fun and vibrant nature, ensuring consistent messaging across all digital channels.
  • Social Media & Community Management – Execute strategies using marketing tools to engage, grow, and nurture our audience with vibrant, on-brand content.
  • E-commerce Optimisation – Maintain and update the Shopify site, manage product listings, optimise user experience and conversion funnels, and align updates with marketing campaigns.
  • Agency & Partner Collaboration – Work with external agencies and partners to develop creative campaigns, photography, influencer partnerships, and ad management, ensuring alignment with brand voice.
  • Product Development Support – Assist in developing new product lines, prints, and supplier relationships, ensuring product-market fit and timely launches.
  • Channel & Marketplace Management – Oversee product presence on eBay, Etsy, Amazon, Shop.com and other channels, managing listings, promotions, and sales strategies.
  • Review & Reputation Management – Manage responses on reviews, Google My Business listings, and customer feedback, proactively driving improvements in rating and visibility.
  • Campaign & Ad Management – Develop and monitor ad campaigns, budgets, and promotions, reporting ROI and adjusting strategies accordingly.
Key Performance Indicators (KPIs)
  • Growth in sales across all e-commerce channels.
  • Increased customer engagement and community participation across social platforms.
  • Improved conversion rates and ROI from paid ad campaigns.
  • Successful execution of seasonal marketing campaigns and product launches.
  • Consistent on-brand messaging and creative content output.
  • Positive trend in reviews, customer satisfaction, and brand reputation.
  • Timely delivery of new product launches and supplier engagement initiatives.
Skills & Experience
  • Proven experience in e-commerce marketing and management, ideally within apparel or lifestyle industries.
  • Strong understanding of Shopify, Klaviyo, and multi-channel retail platforms (Amazon, eBay, Etsy, etc.).
  • Excellent copywriting and content creation skills, with a strong grasp of social media trends and influencer marketing.
  • Analytical skills to interpret campaign performance and make data-driven improvements.
  • Experience in coordinating photoshoots, managing creative assets, and working with agencies.
  • Strong communication skills with the ability to collaborate cross-functionally and externally.
  • Creative thinker with an eye for brand consistency and customer experience.
Reporting Line

This role reports directly to the Director and works collaboratively with external agencies, suppliers, and partners.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Strategy/Planning, and Project Management
Industries
  • Retail Apparel and Fashion
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