Digital Marketing Manager

1 week ago


Manila, Philippines Michael Page Full time

International consumer goods company Career progression, competitive salary package and hybrid work set up About Our Client We are a leading global FMCG company with a diverse portfolio of trusted brands across food, beverage, personal care, and household products. With a presence in over 100 countries, we are committed to innovation, sustainability, and delivering exceptional value to our consumers. Job Description We are seeking a strategic and data-driven Digital Marketing Manager to lead the planning, execution, and optimization of our digital marketing initiatives. This role will be instrumental in driving brand awareness, consumer engagement, and e-commerce growth through innovative digital strategies. Develop and orchestrate local digital strategy in alignment with global and regional digital roadmap (including social media, crisis management, CRM and eCommerce). Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose. Partner with e-commerce and retail teams to drive traffic and sales through digital channels. Support D2C initiatives and enhance the digital shelf presence on retailer platforms. The Successful Applicant 5+ years of experience in digital marketing, preferably within FMCG or consumer brands Proven track record in managing global or regional digital campaigns Understanding of brand positioning, tone of voice, and how to translate brand strategy into digital execution Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies Experience managing cross-functional teams or agencies, with strong stakeholder management and communication skills What's on Offer Be part of a company that embraces digital transformation, sustainability, and consumer-centric innovation. #J-18808-Ljbffr



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