Digital Marketing Manager

2 days ago

Manila, Philippines Mapúa University Full time

Overview Job Overview: The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing strategies to build brand awareness, drive website traffic, generate leads, and strengthen the University's digital presence. Primary Responsibilities Develop and implement data-driven digital marketing plans aligned with the University’s enrollment and brand objectives. Manage end-to-end digital campaigns across various platforms (e.g., paid search, SEO, PPC, display, and remarketing). Collaborate with internal teams to develop compelling creatives, messaging, and campaign assets. Monitor campaign performance and optimize based on key metrics such as CTR, CPC, CPL, and ROAS. Social Media & Website Management Oversee the University\'s social media presence across platforms, in collaboration with the internal marketing team. Execute a social media content calendar aimed at boosting brand awareness and audience engagement. Ensure consistent and strategic messaging across all digital channels. Manage and continuously improve the University website’s usability, content, design, and SEO performance. Analytics, Reporting & Market Research Generate monthly reports on campaigns’ performance. Review and evaluate customer research, market conditions, media trends, and competitor data. Review and evaluate emerging digital technology and media trends to keep the University at the forefront of developments in digital marketing. Qualifications A. Education: Holds at least a Bachelor’s Degree. Certificates in Digital Marketing is an advantage (Programmatic advertising, Social media marketing, E-Commerce). Web/digital advertising, social media management, customer relationship management, web analytics, data analysis, knowledge of creative media, computer fluency, and familiarity with data visualization tools (Tableau, Google Data Studio, Power BI) and data analytics platforms (Google Analytics, Facebook Analytics). Highly creative and innovative, displays attention to details, with sound judgement, and with good coordination and communication skills. C. Work Experience: A. Preferably with 2-3 years of relevant work experience with emphasis on web/social media marketing, strategic marketing, e-commerce, search engine optimization, customer relations management, digital advertising. Work experience in a digital agency is a plus. Good compensation for the successful candidate and when promoted to regular status, including hospitalization and life insurance and scholarship to qualified dependent. Additional Details Job Type: Full-time Ability to commute/relocate: Manila (Required) Education: Bachelor\'s (Required) Indicates seniority: Entry level Job function: Marketing and Sales Industries: Higher Education #J-18808-Ljbffr

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