Head of Integrated Campaign

4 weeks ago

Metro Manila Philippines Clozette Group Full time

About the Role

We are seeking an experienced and dynamic Head of Integrated Campaign to lead the strategy, planning, and execution of multi-channel campaigns across digital, social, influencer, and experiential platforms. Based in Manila, this leadership role requires a proven track record in managing high-impact campaigns for FMCG, beauty and wellness, F&B and lifestyle brands.

The ideal candidate will bring strong agency-side experience, creative thinking, and the ability to translate business objectives into campaigns that deliver measurable results. This role will also oversee client relationships, cross-functional collaboration, and campaign teams to ensure seamless execution.

Key Responsibilities
  • Lead the end-to-end development and execution of integrated marketing campaigns across digital, social media, influencer, and experiential touchpoints.
  • Build and maintain strong client relationships, serving as a trusted strategic partner.
  • Develop campaign strategies aligned with brand objectives, consumer insights, and market trends.
  • Oversee influencer selection, engagement, and content strategy, ensuring authenticity and ROI.
  • Collaborate with creative, media, PR, and production teams to deliver cohesive and impactful campaigns.
  • Monitor and analyze campaign performance, providing insights and recommendations for optimization.
  • Manage budgets, timelines, and resources to ensure efficient delivery of campaigns.
  • Mentor and lead a high-performing team, fostering a culture of creativity, accountability, and excellence.
Qualifications & Experience
  • 8+ years of agency experience in integrated marketing, with a focus on digital and influencer-driven campaigns.
  • Strong background in FMCG, beauty and wellness, F&B, and lifestyle sectors.
  • Demonstrated success in leading large-scale, multi-channel campaigns with measurable outcomes.
  • Proven ability to build and manage client relationships at a senior level.
  • Strong understanding of social media platforms, influencer ecosystems, and digital analytics.
  • Excellent leadership, communication, and presentation skills.
  • Strategic thinker with the ability to balance creativity with commercial objectives.
Why Join Us

Be part of a fast-moving team that thrives on creativity, autonomy, and bold ideas. You’ll collaborate with top regional brands, shape the next wave of content-commerce, harness the power of AI, and play a pivotal role in building the future of influence and digital storytelling across Southeast Asia. If you’re driven, curious, and ready to make an impact, this is where your creativity meets opportunity.

Role Details
  • Seniority level : Director
  • Employment type : Full-time
  • Job function : Public Relations, Project Management, and Customer Service
  • Industries : Public Relations and Communications Services, Broadcast Media Production and Distribution, and Advertising Services
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