
Customer And Campaign Analytics Consultant
18 hours ago
Responsibilities
Collect, analyze and interpret customer data to provide actionable insights and recommendations. Work closely with the Campaign Management Team to formulate and implement targeted campaigns to improve sales productivity and deepen product penetration. Execute, track and evaluate marketing campaigns together with the Campaign Managers to identify opportunities for optimization and efficiency. Produce data-driven insights and analyses that can drive strategy and help the team achieve customer growth targets. Develop best-suited data models and algorithms, and assess effectiveness based on available parameters. Ensure data accuracy, integrity, and security. Reporting and Visualization – create and present comprehensive reports, dashboards, and visualizations to communicate findings and influence decision-making. Serve as subject matter expert for data concerns including data availability, quality, and security protocols. Stay current with industry trends and emerging technologies to continuously improve analytics processes and capabilities. Perform other responsibilities and duties periodically assigned by supervisor in order to meet operational and/or other requirements.
QualificationsMinimum Job Requirements:
- Bachelor's Degree in Math, Statistics, Economics, Computer Science, Information Management
- 3 to 5 years' experience as a data analyst/scientist
- Experience data review and extraction from a large, enterprise data warehouse preferably with Python / R, SAS, Power BI and Advance Excel capabilities
- Adept at quantitative analysis and strategic decision-making / planning experience
- Must have excellent judgment, is results oriented, and self-motivated to thrive under pressure and committed to continuous self-development.
- Exceptional written, oral, interpersonal and presentation skills; able to explain technical details in a language that non-technical stakeholders can comprehend
- Ability to interact with and influence people at all levels of the organization
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