
Automation Specialist
2 days ago
Job Description
Location: 1770 Muntinlupa City, National Capital Region Career Connect
Status: Permanent
We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team while working as part of a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. The specialist will perform tasks assigned by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.
Specific Responsibilities
- Primary point of contact for stakeholders across global teams, ensuring requirements are effectively captured, prioritized, and implemented within marketing automation platforms.
- Manage completeness of requests and related documents submitted to the marketing automation request queue.
- Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with governance, brand guidelines, and industry best practices; strong knowledge of Salesforce Marketing Cloud and concepts such as multi-channel campaigns, retargeting, and campaign optimization.
- Training & Mentorship: Train internal stakeholders on tools and processes; mentor Level 1 Marketing Automation Specialists and provide feedback to enhance team performance.
- Webinar & Survey management: Co-manage configuration of webinars and surveys; provide training to marketers on tool usage and cross-channel promotions.
- Tool Integration management: Support tool integrations and ensure processes adhere to industry best practices.
- Quality Assurance & SLA: Conduct QA on campaigns, identify errors, ensure compliance with processes, governance, and brand guidelines; adhere to SLA with 24-hour responses and timely completion of requests.
- Pro-active & Cross-functional collaboration: Support broader team objectives and collaborate with cross-functional teams for seamless campaign execution and continuous improvement.
- Trend Awareness and Process Improvement: Stay updated with marketing automation trends and suggest process improvements.
Requirements
- Bachelor’s degree in information management, marketing, communications, or equivalent.
- Strong analytical skills with attention to detail and accuracy.
- Experience in web publishing and supporting technologies (HTML, CSS; Adobe Photoshop is a plus).
- 1-2 years of HTML/CSS experience (mandatory).
- Stakeholder management experience; IT background preferred.
- Experience with Eloqua or similar marketing automation platforms.
- Good to have strong communication skills (written and verbal).
- Fresh graduates with HTML/CSS knowledge are welcome to apply.
Benefits
- Work Arrangement: Hybrid; reporting 1-2 times per week (flexible shift) from 10:00 to 22:00; provision of company tools.
Location : Bacoor, Cavite
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