Marketing Automation Specialist

3 weeks ago

Metro Manila Philippines Buscojobs Full time

Overview

Marketing Automation Specialist jobs in Makati. Location: Makati; Employment type: Permanent. We are seeking a Marketing Automation Specialist with a proven track record in stakeholder management, marketing automation, and ideally cloud technology. This role requires a professional with at least 4-5 years of experience in managing and optimizing marketing automation processes, particularly within Salesforce Marketing Cloud and Customer Data Platforms (CDP). The specialist will work as part of a collaborative team within a global marketing stakeholders community, overseeing requests, providing training, following marketing processes, governance, and best practices. The specialist will perform tasks as directed by the Corporate Communications Support Team Manager, Marketing Automations Manager and the Global Head of Web and Marketing Technology.

Responsibilities
  • Primary point of contact for stakeholders across global teams, ensuring requirements are captured, prioritized, and implemented within marketing automation platforms.
  • Manage completeness of requests and related documents submitted to the marketing automation request queue.
  • Campaigns management: Design and implement advanced, multi-channel marketing automation campaigns using templates, ensuring compliance with governance, brand guidelines, and industry best practices; strong knowledge of Salesforce Marketing Cloud and advanced concepts such as multi-channel campaigns, retargeting, and campaign optimization.
  • Training & Mentorship: Train internal stakeholders on tools and processes; mentor Level 1 Marketing Automation Specialists; provide feedback to enhance team performance.
  • Webinar & Survey management: Co-manage configuration of webinars and surveys; train marketers to use tools for cross-channel promotions.
  • Tool Integration management: Support tool integrations and ensure processes adhere to industry best practices.
  • Quality Assurance & SLA: Conduct QA on campaigns; ensure compliance with processes, governance, brand guidelines, and best practices; adhere to SLAs with 24-hour responses and timely completion.
  • Pro-active & cross-functional collaboration: Support broader team objectives and work with cross-functional teams to ensure seamless campaign execution and continuous improvement.
  • Trend Awareness and Process Improvement: Stay updated on trends in marketing automation and suggest process improvements.
Requirements
  • Bachelor’s degree in information management, marketing, communications, or equivalent.
  • Strong analytical skills with ability to collect, organize, and analyze information with attention to detail.
  • Experience in web publishing and supporting technologies; HTML/CSS knowledge is an advantage.
  • 1-2 years of HTML/CSS experience (mandatory qualification).
  • Stakeholder management experience and IT background considered a plus.
  • Experience with Eloqua Marketing Automation is a plus.
  • Good communication skills (written and verbal).
  • Fresh graduates with HTML/CSS knowledge are welcome to apply.
Benefits

Work Arrangement: Hybrid, reporting 1-2 times per week; flexible shift. Provision of company tools of trade.

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