SEO Specialist

Job Overview

We are looking for an enthusiastic and results-driven SEO Specialist to help optimize both On-Page and Off-Page SEO. You will leverage AI tools, programmatic SEO, and SEO automation to scale and improve SEO processes efficiently. The role requires a deep understanding of search engine optimization, technical SEO, and content strategy. You will work closely with cross-functional teams to ensure our websites rank high in search results and drive measurable traffic growth.

Responsibilities On-Page SEO

• Conduct in-depth keyword research to identify opportunities and target high-value search terms.
• Optimize website content including meta tags, header tags, internal linking, and image alt attributes.
• Work with the content team to ensure that all on-page elements are optimized for search engines and user engagement.
• Implement structured data (Schema Markup) to enhance visibility in search results.

Off-Page SEO

• Develop and execute link-building strategies to improve domain authority and rankings, including partnerships, guest blogging, and outreach.
• Monitor backlink quality, and regularly clean up any low-quality or toxic backlinks.
• Stay current with SEO best practices and Google’s algorithm changes to maintain a penalty-free backlink profile.
• Engage in social media and other third-party platforms to enhance brand presence and generate quality backlinks.

AI in SEO

• Leverage AI-powered tools (e.g., Jasper, GPT, SurferSEO) to assist in content creation, keyword research, and competitive analysis.
• Use AI for content generation and optimization, ensuring content meets SEO guidelines and resonates with target audiences.
• Monitor AI-driven insights to continuously refine SEO strategies and enhance ranking performance.

Programmatic SEO

• Implement programmatic SEO strategies to automate content generation and optimize large-scale websites or content hubs.
• Utilize AI and data-driven techniques to generate high-quality landing pages at scale while maintaining SEO best practices.
• Analyze and improve performance of programmatic SEO strategies to enhance site traffic, engagement, and conversion rates.

SEO Automation

• Develop and implement automated SEO processes for tasks such as rank tracking, keyword research, and technical audits.
• Use SEO automation tools (e.g., Screaming Frog, Zapier, Google Data Studio) to streamline reporting and data collection.
• Optimize workflows for increased efficiency, enabling the team to focus on strategic SEO initiatives and growth.

Analytics & Reporting

• Regularly track, analyze, and report on key SEO performance metrics, including organic traffic, keyword rankings, and backlink health.
• Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to assess and report on SEO performance.
• Provide actionable insights and strategic recommendations to improve SEO outcomes for client projects.

Requirements Skills & Qualifications

• Proven experience in On-Page and Off-Page SEO, including keyword research, content optimization, and link building.
• Expertise with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console).
• Solid understanding of AI-driven SEO tools (e.g., SurferSEO, Frase, GPT-3/4).
• Experience with Programmatic SEO (e.g., automated content generation, bulk page optimization).
• Proficiency in SEO automation tools and techniques (e.g., Zapier, Google Data Studio, rank tracking).
• Strong analytical skills, with the ability to interpret data and optimize strategies accordingly.
• Experience working with CMS platforms (e.g., WordPress).
• Familiarity with web development basics (HTML, CSS) and basic understanding of technical SEO (e.g., sitemaps, robots.txt, canonical tags).

Preferred Qualifications

• SEO Certifications (e.g., Google Analytics, SEMrush Academy, Moz).
• Experience with international SEO and multilingual websites.
• Familiarity with Wordpress SEO strategies.

Benefits

• Opportunity to work with cutting-edge tools and technologies in the SEO space, including AI and programmatic SEO.
• A dynamic, creative, and collaborative work environment where your ideas are valued.
• Room for growth and professional development within a rapidly expanding agency.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing

Industries: Advertising Services

Note: This job description retains the core information about responsibilities and qualifications without adding extraneous formatting or content.

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