Senior User Acquisition Growth Manager

3 weeks ago

Philippines Live Play Mobile Inc. Full time

Overview

Live Play Mobile Inc. is an innovative leader in the mobile gaming industry, delivering immersive live gaming experiences that combine live entertainment with mobile play. Our flagship title, Live Play Bingo, features live hosts and real-time interaction, engaging players in a social and competitive environment. As we grow, we seek talented individuals who are passionate about redefining the mobile gaming experience.

Job Summary:

We are seeking a highly skilled and motivated Senior Mobile User Growth Manager to join our team and grow our next generation of mobile and web-based games. The ideal candidate will have extensive experience in creating, managing, optimizing and analyzing user acquisition campaigns on mobile, with a particular focus on Meta, Google Adwords, AppLovin and similar advertising networks. You should be familiar with ASO, ad creative strategies and affiliates.

Who you are:

You have hands-on experience doing mobile user acquisition at volume, either at an agency, or ideally a mobile gaming company. You want to be part of a small, highly dynamic team where your experience, influence and strategies will have a direct impact on the business. You are a self-starter who needs minimum oversight, and you thrive in a fast-paced multidisciplinary and international environment.

Responsibilities:

  • Setup, manage and optimize Facebook and ad network campaigns, daily
  • Establish relationships and work directly with advertising partners to test new traffic sources and run performance marketing campaigns
  • Investigate market trends and provide actionable recommendations to the team
  • Analyze the results of acquisition cohorts and perform optimizations to reach KPI goals
  • Designing and executing tests to maximize partner delivery
  • Collaborating with Product, Engineering, LiveOps and Studio Broadcast teams to ensure successful results
  • Collating and presenting actionable results to management
  • Oversee the creative team to deliver highly effective user acquisition creative in the most relevant formats

Required Experience

  • Previous experience working with Social, Search and Display channels in a mobile direct response advertising campaign
  • Self starter with 3+ years experience in mobile acquisition at scale and conducting analysis on large data sets
  • Able to push advertising partners to execute on the behalf of the company
  • Able to dissect KPI’s and establish benchmarks through data
  • Strong understanding of SQL and data tables, able to pull raw data and stitch together from multiple sources and derive actionable insights
  • Have a working knowledge of user acquisition funnel and partners needed to track every step of the way
  • Understanding of attribution and MMP’s, preferably AppsFlyer
  • Strong attention to detail and the ability to communicate results
  • Advanced Microsoft Excel, Looker or other data visualization
  • Ability to work independently or with a team

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Entertainment Providers
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