Head of User Growth

4 days ago

Philippines TATE ASIA Full time $104,000 - $130,878 per year

Summary:

Our client is a dynamic and fast-growing company with a strong presence in the online gaming and digital entertainment industry. Their mission is to deliver innovative, data-driven, and culturally relevant gaming experiences tailored to the global market. They are currently expanding the team and seeking experienced and passionate professionals to join them in multiple roles.

About the role:

Responsible for driving market strategies from 0 to 100 for a Philippines iGaming/online entertainment platform. Must have experience leading teams of 20+ to execute brand and performance marketing strategies, achieving rapid user growth.

Industry Background: Overseas internet gaming/real-money gaming industry.

Role and Responsibilities:

  • ⁠Budget Oversight – Manage an annual budget of 2M–5M USD, monitor daily spend, and ensure ROI targets are met.

  • ⁠Channel Management – Optimize CPA/CPFD across local channels such as Facebook, TikTok, Google, ad networks, etc.

  • Team Leadership – Oversee the marketing department (social media operations, in-house/agency ads, brand promotion), and develop annual/quarterly strategies and KPIs.

  • ⁠Offline Campaigns – Plan outdoor billboards, media launches, roadshows, and other events.

  • ⁠Data-Driven Optimization – Utilize BI dashboards and A/B testing to continuously refine campaigns; monitor competitor activities.

  • Cross-Functional Collaboration – Work with product, operations, and payment teams to optimize the user journey from registration to deposit and retention.

  • ⁠Compliance Management – Familiarity with PAGCOR and local advertising regulations to ensure all campaigns are legally compliant.

Requirements:

  • Bachelor's degree or higher in Marketing, Business, Management, or related fields.

  • 5 years in overseas marketing and management, with prior experience as a Marketing Lead in the gaming or iGaming industry; hands-on experience managing 2M USD in ad spending.

  • Proficiency in Facebook (Meta)/TikTok/Google Ads, Programmatic DSP, and tools such as Appsflyer/Firebase/Adjust, familiarity with offline strategies including OOH, PR, KOL, roadshows, and sponsorships.

  • 3 years of team management experience, directly leading cross-functional teams of 10 people.

  • Demonstrable success in executing 2 overseas market cases in the past 5 years, with a budget 2M USD and achieved ROI 5. Must provide data and creative examples.

  • Familiarity with major media channels, local media, OEM, and eWallet channels in Southeast Asia (especially the Philippines)

  • Chinese (mandatory), English (preferred).

Specialization

:Sales / Business Development

Type of Employment

:Permanent

Minimum Experience

:Fresher

Work Location

:Philippines

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