Email Marketing Specialist

2 weeks ago

Manila, Philippines enablesGROUP Full time

Overview

The Email Marketing Specialist will lead the strategy, creation, and execution of email campaigns that drive engagement, retention, and sales across a global customer base. You’ll work closely with Brand, eCommerce, and Product teams to craft high-impact email content that reflects our premium positioning and innovative product line, while leveraging data to continuously optimize performance.

Responsibilities
  • Plan, write, and execute email campaigns for product launches, promotions, onboarding, and lifecycle journeys
  • Manage audience segmentation and personalization to improve engagement and conversion rates
  • Collaborate with design and content teams to develop visually compelling, on-brand email creatives
  • Monitor KPIs such as open rates, click-through, conversions, and revenue impact; adjust strategy based on insights
  • Conduct A/B testing on subject lines, CTAs, send times, and layouts
  • Ensure email compliance with privacy and deliverability standards (e.g., GDPR, CAN-SPAM)
  • Manage the email platform (e.g., Klaviyo, Mailchimp, or similar) and maintain clean lists
Qualifications
  • 2–4 years of experience in email marketing, preferably in DTC or premium/lifestyle brands
  • Strong copywriting and editing skills with a sharp eye for detail and tone
  • Familiarity with CRM/email platforms, analytics tools, and A/B testing
  • Understanding of customer segmentation, retention strategies, and conversion funnels
  • Experience in or passion for outdoor lifestyle, technology, or water-based products a plus
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