Senior Affiliate Specialist

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Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First ; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Overview

We are seeking a highly motivated and results-driven Affiliate Marketing Specialist to join our growing ecommerce team. The ideal candidate will be responsible for managing and expanding affiliate marketing programs for a leading FMCG Client, building strong relationships with affiliates, optimizing campaigns, and driving revenue growth through best practices and performance insights. The Affiliate Marketing Specialist will play a key role in increasing brand salience and sales via strategic affiliate marketing initiatives.

Key Responsibilities

Affiliate Program Management:

• Oversee and optimize affiliate marketing programs, including recruiting new affiliates, negotiating commission levels and other perks, and guiding their efforts.
• Develop and manage relationships with affiliates to drive mutually beneficial collaborations.
• Monitor affiliate performance, ensuring that affiliates meet agreed-upon sales targets and follow agreed-upon brand guidelines.
• Design and execute affiliate marketing campaigns that align with client goals, including sales targets, ROAS, and content benchmarks.
• Analyze performance data to identify trends, insights, and opportunities for campaign improvement.
• Work closely with both client and agency teams to ensure consistent brand messaging and cross-channel alignment in campaigns.

Affiliate Recruitment:

• Proactively search for and recruit new affiliates that align with the company’s target audience and business goals.
• Build and maintain a pipeline of potential affiliates through outreach and relationship-building.

Reporting & Analytics:

• Monitor and report on affiliate performance metrics, including content views, clicks, engagement, conversions, revenue, and ROAS.
• Use data-driven insights to refine and improve affiliate strategies and tactics.

Payment & Compliance:

• Oversee affiliate payments, ensuring timely and accurate compensation based on agreed terms.
• Ensure compliance with affiliate program policies, legal standards, and industry best practices.
• Collaborate with relevant client teams to develop assets and promotional materials for affiliates.
• Provide affiliates with promotional content, tracking links, and best practices to maximize performance.
• Stay up to date with industry trends, tools, and best practices in affiliate marketing and digital marketing.
• Experiment with new strategies and platforms to continually grow and enhance the affiliate program.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• Proven experience in affiliate marketing, digital marketing, or e-commerce (typically 2+ years).
• Strong understanding of affiliate networks, tracking software, and performance metrics across key platforms including but not limited to Shopee, Lazada and TikTok Shop
• Experience with affiliate recruitment and managing relationships with affiliates/influencers.
• Excellent analytical skills and experience with data analysis tools (e.g., Google Analytics, Excel, etc.).
• Strong communication and negotiation skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

• Experience with performance marketing platforms and affiliate tracking software.
• Familiarity with Shopee, Lazada, TikTok and social media marketing.
• Knowledge of A/B testing and conversion optimization.
• Experience with email marketing and marketing automation tools.

Seniority level

• Seniority level Associate

Employment type

• Employment type Full-time

Job function

• Job function Advertising
• Industries Advertising Services

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