Senior Analyst, Affiliate Marketing
2 days ago
Company Description
We are a Digital Product Engineering company that is scaling in a big way We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (18000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in
Job DescriptionWe're looking for a performance-driven, growth-focused Performance Marketing Specialist focusing on affiliate marketing to own the strategy, execution, and optimization of Affiliate campaigns for our e-commerce business. This role is critical in driving customer acquisition, improving return on ad spend (ROAS), and scaling revenue across our affiliate platform. You'll work cross-functionally to fuel full-funnel growth—from awareness through conversion—across a dynamic and fast-paced digital landscape.
- Launch, manage, QA, and continuously optimize performance campaigns, with an emphasis on Affiliate networks and our partner platform.
- Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth.
- Analyze partner performance using both Partnerize reporting and internal analytics tools to uncover insights, inefficiencies, and growth opportunities.
- Manage and refine product feed listability for Affiliate networks, ensuring accurate data, up-to-date inventory, and optimal performance for Affiliate shopping placements.
- Partner with creative, merchandising, and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
- Stay ahead of trends in paid media, social commerce, and e-commerce ad tech; proactively recommend new platform tests, ad products, and growth tactics.
- Monitor, report on, and analyze performance using platform tools and internal dashboards, providing actionable insights to inform strategy and spend allocation.
- Bachelor's degree or equivalent work experience, ideally in marketing, business, or a related field.
- 3–5 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
- Deep platform expertise across Affiliate networks, platforms and measurement.
- Experience with Google, Meta, and Microsoft Ads (Search, Shopping, Display, Video) is a strong plus.
- Strong analytical skills with proficiency in Excel, campaign reporting tools, and performance analytics (GA4, Meta Ads Manager, etc.)
- Proven success managing campaigns to CPA, ROAS, and conversion rate goals.
- Collaborative and communicative team player with strong project management and stakeholder alignment skills.
- Strategic thinker with a creative edge and a passion for testing, optimizing, and scaling what works.
- Amenable to work 3am-12pm, Monday to Friday
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