Digital Marketing Coordinator

5 days ago

Philippines HGS Offshore Staffing Solutions (HGS OSS) Full time

We are looking for a passionate, detail-oriented and creative Digital Marketing Coordinator to support our email marketing campaigns from concept through execution. The ideal candidate will have experience working with email platforms, creating and scheduling email campaigns, ensuring high deliverability and engagement rates, and analysing performance metrics. Key Responsibilities: Coordinate the execution of email marketing campaigns, newsletters, and automated email flows. Manage email calendars and ensure timely delivery of campaigns. Work closely with designers and copywriters to develop compelling email content. Set up, QA, and deploy campaigns using our Email Service Provider (ESP). Segment and manage email lists for targeted campaigns. Monitor campaign performance and provide regular reporting (open rates, CTRs, conversions). Optimize campaigns based on data insights and A/B testing. Ensure compliance with email regulations (CAN-SPAM, Privacy, GDPR, etc.). Collaborate with cross-functional teams including design, content, and product marketing. Qualifications: At least 3 years of experience in email marketing. Familiarity with ESPs like Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, Mailchimp. Experience with Shopify and Klaviyo (highly regarded) Basic understanding of HTML/CSS for email formatting. Experience with analytics tools such as Google Analytics or email platform dashboards (nice to have) Nice to Have: Experience with marketing automation workflows. Understanding of CRM systems. Knowledge of audience segmentation and personalization strategies. A/B testing experience and data-driven mindset. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Outsourcing and Offshoring Consulting and Marketing Services #J-18808-Ljbffr

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