Media Buyer

3 weeks ago

Manila, Philippines Activate Talent Full time

Job Title: Paid Media Specialist, Social

Job Type: Full-time / Remote

Work Hours: PST

Job Overview:

We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities :

Campaign Execution & Management

  • Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms
  • Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager
  • Implement influencer and publisher allowlisting strategies for content amplification
  • Monitor campaign performance and make tactical optimizations to improve efficiency
  • Manage budget pacing and allocation across campaigns and ad sets
  • Conduct regular account audits to identify optimization opportunities

Performance Monitoring & Optimization

  • Perform daily performance analysis and implement optimization recommendations
  • Execute A/B tests for audiences, creative, landing pages, and campaign settings
  • Support landing page testing and optimization initiatives for social media traffic
  • Monitor key metrics including CPA, ROAS, CTR, and conversion rates
  • Identify trends and anomalies in campaign performance and recommend solutions
  • Implement platform best practices for campaign optimization

Reporting & Analysis

  • Create daily, weekly, and monthly performance reports for leadership review
  • Track campaign performance against established KPIs and targets
  • Provide insights and recommendations based on performance data analysis
  • Support attribution analysis and multi-touch customer journey reporting
  • Maintain organized documentation of campaign strategies and results

Creative & Testing Support

  • Collaborate with creative teams to implement and test new creative assets
  • Execute creative rotation strategies to prevent ad fatigue
  • Monitor creative performance and provide data-driven feedback
  • Support creative briefing process with performance insights
  • Maintain creative asset libraries and performance documentation

Must-Have

  • +4 years of experience in paid social media advertising, preferably for DTC brands
  • Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms
  • Experience with influencer and publisher allowlisting processes and content amplification
  • Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)
  • Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes
  • Familiarity with Excel/Google Sheets for reporting and analysis
  • Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred)
  • Understanding of landing page optimization and testing methodologies
  • Strong attention to detail with ability to manage multiple campaigns simultaneously
  • Analytical mindset with ability to identify trends and optimization opportunities
  • Excellent organizational, time management, and communication skills
  • Ability to work efficiently in a fast-paced environment
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