MS - Media Buyer

4 weeks ago

Eastern Manila District, Philippines More Staffing LLC Full time

Job Title: Media Buyer Location: Remote Work Shift: TBD Working Hours: 10 hours a week We’re looking for a strategic, data‑driven Media Buyer with hands‑on experience managing and optimizing paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms. In this role, you’ll lead the strategy and execution of paid advertising campaigns to boost brand awareness, generate high‑quality leads, and support internal recruitment and client acquisition efforts. You’ll work closely with marketing leadership to grow our presence on Meta (Facebook/Instagram) and Google Ads, and eventually across other digital platforms. Key Responsibilities Plan, launch, and optimize paid media campaigns across Meta and Google Ads with a focus on lead generation, recruitment marketing, and brand growth. Manage and monitor ad performance daily to improve conversion rates and reduce cost per lead (CPL). Create and test targeting strategies to reach key audiences: clients, job seekers, and niche talent pools. Write and refine ad copy aligned with our tone, value proposition, and campaign goals. Collaborate with design and content teams to develop high‑performing creative assets. Implement and manage tracking (pixels, custom events) to ensure accurate attribution and ROI tracking. Analyze campaign data and produce regular reports with actionable insights. Stay on top of digital advertising trends and platform updates to keep More Staffing competitive. Manage ad budgets efficiently and scale successful campaigns across platforms. Requirements 2+ years of hands‑on experience managing Meta and Google Ads campaigns. Strong understanding of lead generation funnels, targeting, bidding strategies (CBO, cost cap, bid cap). Strong analytical skills and proficiency with tools like Google Analytics, Meta Insights, and Excel/Sheets. Experience with ad copywriting and basic creative strategy. Proven ability to optimize campaigns for lead quality and ROI. Comfortable working independently in a remote environment. Experience with audience targeting, retargeting, and lookalike strategies. Strong analytical and reporting skills. Experience running ads for staffing agencies, recruitment firms, or B2B service companies. Familiarity with LinkedIn Ads, TikTok Ads, or other platforms. Working knowledge of CAPI, CRM integration, or tools like Hyros, GoHighLevel, etc. Facebook Blueprint or Google Ads certifications. #J-18808-Ljbffr

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