Deputy Head of Social Commerce

Intrepid Asia Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Intrepid Asia Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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About Us
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.

About Us
Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, a wide range of Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities.
We are growing rapidly and as the exclusive partner of Flywheel in SEA, we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital commerce in SEA, and experience what it takes to drive a successful ecommerce business end to end.
About The Role
Intrepid, a leading eCommerce enabler in Southeast Asia, is seeking a dynamic Deputy Head of Social Commerce to help shape the future of social commerce in Malaysia and Singapore. Acting as the right hand to the Head of Social Commerce, this role combines strategic leadership, operational excellence, and team development to deliver outstanding results for global brands.
The Deputy Head will play a pivotal role in driving business growth, ensuring client success, and building best-in-class livestreaming and affiliate capabilities that scale across platforms such as TikTok, Shopee, and Lazada.
Key Responsibilities
This role will assist the Head of Social Commerce in delivering the business targets and priorities regarding the following responsibilities.
Strategic Leadership & Growth

• Support the design and execution of social commerce strategies aligned with client goals and Intrepid’s broader business objectives.
• Partner with Business Development teams to identify growth opportunities, strengthen client proposals, and scale revenue streams.
• Contribute to P&L management by monitoring productivity, profitability, and resource allocation.
• Stay ahead of market trends and competitor activity to shape forward-looking strategies.
  

Team Leadership and Management

• Manage and coach hosts, moderators, and affiliate marketers.
• Drive recruitment, training, and continuous upskilling to build a strong pipeline of social commerce talent.
• Set KPIs, monitor performance, and provide structured feedback to ensure consistent improvement in sales and engagement.
• Foster a culture of collaboration, innovation, and excellence.
  

Social Commerce Operations & Performance

• Oversee the planning and execution of livestream campaigns, ensuring smooth delivery and alignment with client objectives.
• Provide real-time guidance during livestreams to maximize engagement and conversion.
• Track and analyze KPIs (GMV, engagement, conversion, host sales) to drive performance improvements.
• Collaborate with production, content, marketing and social KAM teams to ensure high-quality livestream and video content.
• Support affiliate marketing initiatives to extend client reach and drive incremental sales.
  

Affiliate content and Sales Enablement

• Support affiliate marketing initiatives to expand client reach and drive incremental sales.
• Ensure engaging, high-quality video/livestream content that aligns with campaign goals and client branding.
• Collaborate with internal teams to integrate content, affiliate, and sales strategies into broader eCommerce and social commerce plans.
  

Client and Stakeholder Engagement

• Act as a key point of contact for clients on social commerce initiatives, ensuring clear communication and reliable delivery.
• Build strong relationships with platform representatives (TikTok, Shopee, Lazada) to unlock new features and growth opportunities.
• Partner with internal and external stakeholders to adapt playbooks for local market execution.
  

Who do we look for - The Ideal Profile:
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience:

• 5+ years in Social Commerce, eCommerce, or Digital Marketing
• Strong leadership and people development across cross-functional teams
• Strategic, data-driven mindset with strong commercial acumen.
• Excellent communication and presentation skills with the ability to influence senior stakeholder
  

What we offer:

• Excellent and competitive compensation package
• Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
• You are one of the pioneers of a new and cutting edge Intrepid product underpinned by strong tech. You have a key position in the Intrepid Insights team working on a unique product solving complex data challenges.
• Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform Intrepid University
• You will work with many brilliant co-workers who are movers and shakers of the industry, as well as with leading brand and ecosystem partners across all categories to shape their presence across all ecommerce platforms in the years to come, and will have a broad view on the latest developments in the South East Asian e-commerce ecosystem
  

Note: we will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Advertising, Business Development, and Marketing
• Industries Software Development

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