Social Media Lead

2 days ago

Philippines TATE ASIA Full time $104,000 - $130,878 per year

Summary:

Our client is a dynamic and fast-growing company with a strong presence in the online gaming and digital entertainment industry. Their mission is to deliver innovative, data-driven, and culturally relevant gaming experiences tailored to the global market. They are currently expanding the team and seeking experienced and passionate professionals to join them in multiple roles.

About the role:

Responsible for end-to-end social media strategy and execution in overseas markets. Must possess the ability to build social media accounts from 0 to 1 to 100, create viral content tailored to the Philippine market, and drive account growth to millions of followers.

Industry Background: International internet platforms, global advertising and traffic platforms (DSP/affiliate networks), major game publishers, overseas growth-focused Fintech & e-commerce, and iGaming operators

Role and Responsibilities:

  • ⁠Lead content strategy and growth planning for social media accounts (Facebook, Instagram, TikTok, YouTube) in overseas markets (focus: Philippines), building accounts to millions of followers.

  • ⁠Demonstrate proven ability to build accounts from scratch, establishing brand tone, content matrix, and fan community while rapidly driving user growth.

  • ⁠Conduct in-depth research on Philippine user culture, trending topics, memes, and entertainment trends to produce highly engaging and discussion-driving content.

  • ⁠Plan and execute topic challenges, online events, community interactions, and KOL/KOC collaborations to enhance fan engagement and conversion.

  • ⁠Lead the team in creative ideation, scriptwriting, short video/visual content production, and oversee shooting and publishing.

  • ⁠Analyze content performance and fan behavior to continuously optimize content and operational strategies.

  • ⁠Liaise with local and overseas platform resources to secure prioritized exposure and promotional cooperation.

Requirements:

  • Bachelor's degree or higher, preferably in Marketing, Communications, Advertising, Content Creation, or related fields.

  • 3+ years of social media operations or content strategy management experience, with a proven track record of building accounts from 0 to 1 to millions of followers (must provide data and case studies).

  • Familiarity with overseas social media platform mechanics and user growth logic, with cross-cultural content adaptation skills.

  • Native-level Chinese and basic working English proficiency.

  • Prior experience working at major overseas internet companies or popular content platforms (especially in deputy lead/core operational roles).

  • Existing contacts or collaboration experience with Southeast Asian Meta (Facebook/Instagram) and Google teams.

Language Requirements: Native-level Chinese, basic working English proficiency

Specialization

:Marketing Communications / PR

Type of Employment

:Permanent

Minimum Experience

:Fresher

Work Location

:Philippines

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