Assistant Marketing Manager, Global Social

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right).

About the role

You will be responsible for designing, steering, and continuously improving Love, Bonito’s globalsocial strategy. You will play a key role in supercharging the brand’s social growth across key global social media platforms such as but not limited to Instagram, TikTok, Facebook and more (such as XHS, and other emerging channels) through thoughtful and refreshing content and storytelling.

You will serve as global social brand guardian, and collaborate closely with Love, Bonito’s key markets (SG, HK, PH, ID, MY) to build and strengthen Love, Bonito’s global social community and presence. Reporting directly to the Global Brand Marketing Manager, you will analyse, report, and optimise social channel performance to ensure overall business goals are attained.

You should have / be:

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together

Main Responsibilities:

Strategy Development

• Develop and roll-out a solid social media strategy, with strong content planning and storytelling frameworks on organic global social channels such as but not limited to Instagram, TikTok, Facebook.
• Lead the planning of global social media calendars, ensuring a consumer-first and data-driven approach.
• Lead daily social operations across global social platforms ensuring timely content posting and fostering effective engagement with followers.

Ideation and Analysis

• Lead the creation and execution of social media content, ensuring alignment with brand guidelines and marketing objectives; collaborating cross-functionally with relevant teams such as the Creative, Copywriting and Country Marketing Teams to produce such content.
• Oversee community interactions by responding to comments and messages, and fostering meaningful engagement with our audience.
• Lead in the ideation and coordination of social media activations, including IG Lives and social giveaways.
• Monitor, track, analyze, and report on social media performances using tools like Falcon IO and Tableau.
• Continuously test and optimize our organic social media channels, audiences, visual creatives, and copy.

Leadership & Stakeholder Management

• Lead and develop a lean and mean global social marketing team.
• Lead the Social Centre of Excellence (CoE) by overseeing and providing clear and strategic guidance to the Global Social Squad (country Social teams) to ensure global brand consistency and ensure achievement of overall global Social targets.
• Partner closely with HQ marketing functions to amplify key campaigns through social.
• Ensure full visibility and clarity group-wide on global social initiatives by effectively coordinating with relevant stakeholders.

Critical success factors & key challenges:

• Social channel performance:
  • Traffic, NSBR, CR%, NC
  • Followership, Reach, Engagement
• Management of Global Social Marketing Budget
• Global Social Operations Excellence
• Team retention

Qualifications & Experience

• 5+ years of relevant work experience in social media management, preferably in a fast-paced environment or global context and preferably with managerial experience.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
• A performance-driven attitude with a hunger and thirst for results.
• Creative thinking and problem-solving abilities.
• A high degree of professionalism, work ethic, judgement and keen attention to detail.
• Familiarity with trends and best practices in social media, digital marketing, and content creation.
• Strong proficiency in a video-editing software such as Premiere Pro/Final Cut Pro/CapCut.
• Comfortable being in front of the camera.
• Experience in photography, videography, and basic graphic design will be a plus

1. Flexible Work Arrangement

• Work from anywhere
• Flexible and adjustable work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements