Junior Paid Media Strategist

2 days ago

Ermita Metro Manila, Philippines Global Process Manager Inc. Full time ₱40,000 - ₱80,000 per year

Key Responsibilities:

Paid Media Management


• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and programmatic display platforms.


• Test new paid channels (e.g., Reddit Ads, Facebook Ads) to identify new audience growth opportunities.


• Collaborate with content and campaign teams to develop compelling ad copy, creative, and landing pages.


• Monitor performance metrics and provide actionable insights to improve ROI, CTR, CPL, and conversion rates.


• Manage ad budgets, pacing, and performance tracking across multiple campaigns and regions (U.S. and EMEA).

Marketing Support


• Support the marketing team with event-related campaigns, including paid promotion, registration tracking, and post-event reporting.


• Assist with coordination and execution of U.S. and EMEA marketing initiatives, including digital event logistics, vendor coordination, and campaign follow-ups.


• Collaborate cross-functionally with marketing, sales, product, and customer success to ensure consistent messaging across all marketing channels.

General Marketing Support


• Contribute to social media, email, and content marketing campaigns as needed.


• Help maintain campaign calendars, update reports, and ensure deadlines are met.


• Stay current on digital marketing trends, emerging ad platforms, and industry best practices.

Qualifications:


• Minimum of 1 year of experience managing digital advertising campaigns (Google Ads and LinkedIn Ads required).


• Experience with programmatic advertising platforms (e.g., ZoomInfo, StackAdapt, or similar).


• Strong understanding of campaign analytics, attribution, and performance optimization.


• Experience supporting virtual or in-person events a plus.


• Familiarity with CRM or marketing automation tools (Marketo, HubSpot, etc.) preferred.


• Excellent communication and project management skills.


• Detail-oriented, data-driven, and eager to learn new tools and techniques.

Nice-to-Have Skills:


• Experience running campaigns on LinkedIn, Facebook, TikTok, Reddit, or other emerging channels.


• Basic design or creative editing skills (Canva, Adobe, etc.).


• B2B or SaaS industry experience, especially in global or enterprise environments.

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