Assistant Marketing Manager, Global Social

About us

Love, Bonito is Southeast Asia's leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we've since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we're a team of builders, dreamers, and doers who believe culture is more than words on a wall — it's how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you'll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we're shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you'll do more than just a job — you'll help build a movement. We're creating an organization that's lean, bold, and full of heart — where every person has the space to make an impact. Here's what you can expect:

• Purpose with performance: We're building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact
• Growth that's real: We are known to be incredibly dynamic and fast-paced. You'll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don't join us if you're looking for a comfortable, fully structured setup, but do join us if you're excited to build, shape, and make an impact together
• Culture at our core: If you're looking for a no-corporate-BS environment, you'll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB

Join us as we redefine what it means to build an enduring global consumer group.

About the role

You will be responsible for designing, steering, and continuously improving Love, Bonito's global social strategy. You will play a key role in supercharging the brand's social growth across key global social media platforms such as but not limited to Instagram, TikTok, Facebook and more (such as XHS, and other emerging channels) through thoughtful and refreshing content and storytelling.

You will serve as global social brand guardian, and collaborate closely with Love, Bonito's key markets (SG, HK, PH, ID, MY) to build and strengthen Love, Bonito's global social community and presence. Reporting directly to the Global Brand Marketing Manager, you will analyse, report, and optimise social channel performance to ensure overall business goals are attained. 

You should have / be:

• A passion for full-funnel growth with superior analytical acumen
• A genuine interest in fashion and general female consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast
• Strong project management, multitasking and execution abilities
• Strong communication skills to inspire and influence internal stakeholders (HQ or Markets) communication and persuasion skills with both internal and external stakeholders
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We're Better Together

Main Responsibilities:

Strategy Development

• Develop and roll-out a solid social media strategy, with strong content planning and storytelling frameworks on organic global social channels such as but not limited to Instagram, TikTok, Facebook.
• Lead the planning of global social media calendars, ensuring a consumer-first and data-driven approach.
• Lead daily social operations across global social platforms ensuring timely content posting and fostering effective engagement with followers.

Ideation and Analysis

• Lead the creation and execution of social media content, ensuring alignment with brand guidelines and marketing objectives; collaborating cross-functionally with relevant teams such as the Creative, Copywriting and Country Marketing Teams to produce such content.
• Oversee community interactions by responding to comments and messages, and fostering meaningful engagement with our audience.
• Lead in the ideation and coordination of social media activations, including IG Lives and social giveaways.
• Monitor, track, analyze, and report on social media performances using tools like Falcon IO and Tableau.
• Continuously test and optimize our organic social media channels, audiences, visual creatives, and copy.

Leadership & Stakeholder Management

• Lead and develop a lean and mean global social marketing team.
• Lead the Social Centre of Excellence (CoE) by overseeing and providing clear and strategic guidance to the Global Social Squad (country Social teams) to ensure global brand consistency and ensure achievement of overall global Social targets.
• Partner closely with HQ marketing functions to amplify key campaigns through social.
• Ensure full visibility and clarity group-wide on global social initiatives by effectively coordinating with relevant stakeholders.

Critical success factors & key challenges:

• Social channel performance: 
  • Traffic, NSBR, CR%, NC
  • Followership, Reach, Engagement
• Management of Global Social Marketing Budget
• Global Social Operations Excellence
• Team retention

Qualifications & Experience

• 5+ years of relevant work experience in social media management, preferably in a fast-paced environment or global context and preferably with managerial experience.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
• A performance-driven attitude with a hunger and thirst for results.
• Creative thinking and problem-solving abilities.
• A high degree of professionalism, work ethic, judgement and keen attention to detail.
• Familiarity with trends and best practices in social media, digital marketing, and content creation.
• Strong proficiency in a video-editing software such as Premiere Pro/Final Cut Pro/CapCut.
• Comfortable being in front of the camera.
• Experience in photography, videography, and basic graphic design will be a plus

1. Flexible Work Arrangement

• Work from anywhere
• Flexible and adjustable work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements