Demand Copywriter Generation

2 weeks ago

Makati, Philippines Asia Peopleworks Inc. Full time

Insurance Health & Wellness Developing and implementing demand generation content: Write clear, engaging, and persuasive copy for various marketing materials, including ads, emails, landing pages, social media posts, and case studies. Managing the content lifecycle: Oversee the entire process from creation and editing to approvals, publishing, auditing, and measuring performance. Curating, repurposing, and maintaining content: Ensure content is up-to-date, relevant, and effectively reused across different platforms and campaigns. Collaborating with Global and Regional Marketing and Sales teams: Work closely with these teams to ensure the content aligns with business goals and resonates with the target audience. Create various marketing materials, including ads, emails, landing pages, social media posts, case studies, etc., to support global and regional demand generation campaigns. Manage the entire content development workflow from concept to delivery, including timelines, task coordination, stakeholder approvals, and final output quality. Audit and refine content to align with Vertiv’s brand voice and tone, meet legal and responsible business compliance standards, and align with marketing messaging strategies. QUALIFICATIONS: Bachelor’s degree in communications, Marketing, Journalism, English, or a related field. Proven experience as a copywriter or in a similar role. A strong portfolio showcasing a variety of writing samples. Excellent writing, editing, and proofreading skills. Ability to write clear, persuasive, and engaging content for different platforms (e.g., websites, social media, emails). Creativity and the ability to think outside the box. Strong research skills to understand industry trends and target audiences. Ability to work under tight deadlines and manage multiple projects simultaneously. Strong collaboration skills to work effectively with marketing, design, and other teams. Familiarity with content management systems (CMS) and marketing automation tools. Basic understanding of HTML and web publishing. Detail-oriented and highly organized. Strong communication and interpersonal skills. Adaptability and willingness to learn. Working Location 6/F, Asia PeopleWorks, Inc., 6/F, The Athenaeum Bldg, 160 L.P. Leviste Street, Salcedo, Makati, 1227 Metro Manila, Philippines Please be aware of potential fraud when applying for positions that require overseas work. Be cautious of employers who withhold your ID, require guarantees, or collect property. #J-18808-Ljbffr

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