PR and Marketing Head

4 weeks ago

Quezon City, Philippines Cosmocare International, Inc. Full time

Duties and Responsibilities Marketing Strategy Develop and implement quarterly marketing strategies aligned with company goals. Spearhead brand campaigns, launches, activations, and events and ensure brand voice is consistent among platforms. Source and propose strategic brand collaborations that are on-brand and mutually beneficial. Collaborate with the Multimedia Artist to develop and maintain a strategic social media content calendar aligned with brand campaigns and goals. Develop and maintain a comprehensive Customer Service FAQ document, ensuring tone, language, and content reflect the brand identity. Continuously research beauty and lifestyle trends, identifying relevant topics for audience engagement. Conduct in-depth analysis of local and international social media content to identify best practices, emerging formats, and content strategies. Communication & Coordination Maintain close coordination with all branches to ensure consistent branding and messaging across customer-facing communications and staff spiels. Support branch officers in handling customer concerns professionally, ensuring all client interactions reflect the studio’s service standards and tone of voice. Public Relations and Marketing Develop and Execute Monthly Promotions: Strategically plan and create compelling monthly promotional campaigns to highlight key services and treatments, driving engagement and increasing client bookings. Engage with Key Opinion Leaders (KOLs): Identify, reach out to, and collaborate with influential KOLs for content creation, strategic partnerships, and brand amplification across digital platforms. Write and edit a variety of content, including press releases, blogs, marketing copy, social media posts, and internal communication materials. Pitch brand stories and treatments to online publishers and media outlets (e.g., Spot.ph, Inquirer.net). Craft PR briefs and press kits; coordinate media features or editorials. Qualifications Bachelor’s College Degree in Marketing, Public Relations and Advertising or another related field. Must possess 2-3 proven years of experience in the same field. Preferably from the beauty service/lifestyle/fashion industry. Digital savvy. Excellent communication, both verbal and written. Candidates may include their portfolio for better assessment of their applications. Willing to work onsite from Monday to Friday 37 Maryland Street cor D. A. Egea Street, Pinagkaisahan, Cubao . Can start as soon as possible . This role will be specifically assigned under our sister beauty service brand Kskinfacial PH. Official Brand Website: #J-18808-Ljbffr

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