Head of Marketing

2 weeks ago

Cebu City, Philippines St Trinity Property Group Full time

Get AI-powered advice on this job and more exclusive features. About the Role Liviti is looking for a strategic, data-driven, and creative Head of Marketing to lead our brand, growth, and demand‑generation efforts across property and wealth segments. You will shape our marketing engine end‑to‑end—from positioning and content, to performance and partnerships—driving measurable impact across the business. What You’ll Lead Own Liviti’s overall marketing strategy, aligning it with business and revenue goals. Lead, mentor, and scale a multidisciplinary marketing team (performance, content, creative, social, brand). Drive a clear brand vision and messaging framework across all touchpoints. Growth & Demand Generation Build and optimise a full‑funnel acquisition strategy across paid social, paid search, retargeting, email, and automation. Oversee campaign testing, audiences, conversion paths, and ROI. Partner with Sales to ensure marketing initiatives generate high‑quality leads and nurture them effectively. Brand & Creative Direction Elevate Liviti’s brand with compelling storytelling, strong visual identity, and consistent brand experience. Oversee all creative output: video, social content, campaigns, ads, and brand assets. Champion UGC‑style content production tailored to property and wealth audiences. Content & Social Media Own the content strategy for short‑form, long‑form, and community‑building initiatives. Ensure consistent publishing across TikTok, Instagram, YouTube, LinkedIn, and email. Guide Liviti’s thought leadership, educational content, and value‑driven campaigns. Market Insights & Analytics Use data to guide decisions: customer insights, market research, campaign analytics. Build dashboards for performance tracking: CPL, CPA, ROAS, brand metrics, engagement, etc. Identify trends and opportunities within the property, mortgage, and finance ecosystem. Partnerships & PR Lead external marketing partners, agencies, creators, and influencers. Build PR opportunities to increase Liviti’s visibility across media and industry events. Support strategic collaborations with builders, developers, and industry groups. What We’re Looking For Proven experience as Head of Marketing, Marketing Director, or Senior Marketing Lead. Strong background in property, real estate, finance, or a high‑growth industry. Deep understanding of digital acquisition channels and conversion optimisation. Exceptional skills in content strategy, creative direction, and brand building. Ability to combine high‑level strategy with hands‑on execution. Strong leadership, communication, and stakeholder management. Why Join Liviti Shape the marketing direction of a fast‑growing property brand. Work closely with leadership to influence business decisions and drive long‑term impact. Lead creative and growth initiatives with significant freedom and ownership. Build a team and scale Liviti’s presence across Australia. Seniority level Mid‑Senior level Employment type Full‑time #J-18808-Ljbffr

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