Assistant Brand Manager

2 weeks ago

Makati, Philippines Michael Page Full time

Industry Leader Stability & Security About Our Client The company is one of the leading beverage players in the Philippines, known for its diverse portfolio of innovative brands across alcoholic and non-alcoholic categories. With a strong track record of building market-leading products and fostering a culture of agility and collaboration, the organization continues to redefine the drinking experience for Filipino consumers. Job Description Brand Strategy & Planning Assists in the development and execution of annual brand plans, encompassing marketing strategies, growth initiatives, and performance objectives. Conducts market analysis and consumer insight studies to guide decision-making and identify new opportunities. Monitors brand performance metrics, including volume, share, and profitability, and provides actionable recommendations. Campaign Development & Execution Supports the end-to-end execution of 360° marketing campaigns, ensuring consistency with brand positioning. Coordinates with creative, media, and digital agencies to deliver impactful communications and campaigns. Oversees the planning and execution of consumer activations, sponsorships, and experiential marketing programs. Innovation & Portfolio Management Assists in the development and launch of new products and packaging innovations. Works closely with Trade Marketing and Sales teams to strengthen brand presence in both on-premise and off-premise channels. Budget & Project Management Manages assigned marketing budgets and ensures projects are delivered within scope, timeline, and cost. Evaluates campaign effectiveness and supports post-activity reviews to drive continuous improvement. Cross-Functional Collaboration Collaborates with internal teams such as Sales, Supply Chain, Finance, and Regulatory to ensure smooth brand operations. Builds strong partnerships with distributors and trade partners to drive execution excellence. The Successful Applicant Bachelor's degree in Marketing, Business, or related field. At least 5 yrs of relevant experience in brand management, trade marketing, or consumer marketing, ideally within FMCG or the beverage/alcohol category. Strong analytical and strategic thinking skills, with the ability to interpret data into actionable insights. Creative, results-oriented, and highly organized, with strong executional discipline. Excellent communication and interpersonal skills; comfortable working in a fast-paced and cross-functional environment. What's on Offer Joining the team means being part of a company that values creativity, collaboration, and continuous growth. The organization fosters an environment where ideas are encouraged, people are empowered, and brands are built with purpose and passion. This is an opportunity to help shape the future of a growing portfolio in one of the most exciting and competitive categories in the market. #J-18808-Ljbffr

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