CRM Specialist

Overview CRM Specialist - Remote - Work From Home. Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed self-service studios. Open from 5:15am until late, our global network of studios offers convenience, quality, and community at an unbeatable price point. With rapid international growth, we're seeking a CRM Specialist to build and optimize our lifecycle marketing strategy, driving engagement, retention, and long-term customer value through personalized communications. This role contributes to meeting our marketing team's studio launch KPIs: 100+ launch party attendees, 300+ founding members at launch, 480 members within 6 months. You’ll own the setup and optimization of automated campaigns, develop dynamic workflows that scale, and use customer data to deliver the right message at the right time, via email, SMS, and in-app channels as we scale. Responsibilities Develop and execute a CRM strategy that supports acquisition, onboarding, retention, and win-back campaigns. Map and optimize customer journeys to maximize engagement and lifetime value. Partner with the marketing team to align CRM initiatives with studio launches, promotions, and seasonal campaigns. Ensure compliance with global communication preferences and opt-in regulations. Campaign Execution: Build, launch, and manage automated workflows, triggers, and dynamic content across email, SMS, and in-app. Use Customer.io (and supporting tools such as Formstack, Zapier, APIs) to integrate customer data and personalize campaigns. Collaborate with creative and content teams to ensure communications are visually polished and on-brand. Data & Optimization: Define and monitor CRM KPIs, including open rates, CTR, conversions, churn, and retention metrics. Analyze customer segments and campaign performance to identify growth opportunities. Conduct A/B testing and continuously optimize workflows, content, and targeting. Work cross-functionally with marketing, operations, and product teams to ensure seamless execution of lifecycle campaigns. Support regional teams in adapting CRM campaigns for new international markets. Document processes, workflows, and best practices as the CRM function scales. Qualifications 1+ years of experience in email/SMS marketing or CRM platforms (Customer.io strongly preferred). Strong understanding of lifecycle marketing, retention strategies, and customer segmentation. Proficiency in building logic-based workflows, campaign triggers, and dynamic personalization. Comfortable working with customer data platforms, tagging tools, and integrations (e.g., Formstack, Zapier, APIs). Excellent attention to detail, time management, and organizational skills. Analytical mindset with the ability to draw insights from data and translate them into action. Flexibility in your schedule to ensure that at least two hours of your day overlap with Eastern US time. Experience in boutique fitness, wellness, or lifestyle brands. HTML or template editing knowledge for email optimization. Familiarity with Twilio SMS or similar platforms. Experience with retention modeling or churn prediction. Ready to make an impact? This is a Monday through Friday position. Although the hours are flexible, we will need at least two hours of your day to overlap into the Eastern US time zone. This is a full-time remote position where you’ll help shape how the world experiences Pronto Pilates online. If you're a social media native who knows how to drive engagement and tell a compelling brand story, we’d love to hear from you. APPLY HERE: #J-18808-Ljbffr