Marketing Manager

Job Description Lead end-to-end social media strategy and execution for organic and paid campaigns across platforms (Meta, TikTok, LinkedIn, Instagram, YouTube, X, etc.). Use audience insights and platform analytics to inform content, targeting, and ad spend strategies. Execute A/B tests and campaign optimizations to improve engagement, CTR, and conversions. Guide campaign setup, media planning, and optimization. Stay current on platform algorithms, features, and best practices to maintain competitive edge. Social Media and SEO Build and execute SEO strategies focused on technical, on-page, and off-page optimization. Perform keyword research, site audits, competitor analysis, and content optimization to increase organic visibility. Enhance website architecture, internal linking, metadata, and structured data for search engine performance. Track and report performance via Google Search Console, Analytics, SEMrush, Ahrefs, and other SEO tools. Adapt strategy in response to algorithm changes and emerging SEO trends. Paid Search & Programmatic Advertising Manage paid search campaigns on Google Ads, Bing, DV360, and retargeting platforms. Optimize bids, keywords, and audiences to maximize CTR, Quality Score, and ROI. Develop ad copy and landing page strategies that drive conversion and reduce CPA. Leverage automation, audience segmentation, and real-time testing for continuous improvement. Monitor industry trends, ad formats, and platform innovations to refine strategy. Video & Display Advertising Lead creation and optimization of video and display ads across Google Ads, YouTube, DV360, and social platforms. Collaborate with creatives to produce high-impact video content from concept to delivery. Apply data-driven strategies for placement, targeting, and bidding to drive video engagement and conversions. Use interactive and rich media formats to boost user interaction and campaign results. Direct Marketing (Email, SMS, CRM) Launch targeted email, SMS, and CRM campaigns using platforms like Mailchimp, HubSpot, MoEngage, and Insider. Build segmentation strategies and automation flows to improve engagement and customer retention. Run A/B tests on subject lines, messaging, and CTAs to optimize performance. Monitor direct marketing KPIs (open rates, CTR, conversion, CLV) to inform future strategy. Influencer Marketing Plan and manage influencer campaigns, collaborating with creators and KOLs aligned with brand goals. Onboard and negotiate with influencers to ensure high-impact partnerships. Track campaign engagement and ROI using performance analytics and KPIs. Stay ahead of influencer marketing trends, regulations, and emerging platforms. Leadership Mentor team members in digital marketing strategy, performance optimization, and campaign execution. Identify process improvements, streamline workflows, and enhance team collaboration. Address team needs through regular check-ins, training, and feedback loops. Pitches & Client Presentations Lead strategic development and contribute digital marketing expertise in client pitches and presentations. Drive ideation sessions to align creative, data, and strategic direction. Present complex strategies and insights in a clear, compelling manner to stakeholders. Industry Knowledge & Innovation Stay updated on trends in digital marketing, ad tech, creative strategy, and consulting. Conduct market and competitor research to identify new opportunities. Share insights with internal teams to drive innovation and strategic adaptability. Requirements Bachelor's degree in Marketing, Communications, Business, or related field. Extensive experience in digital marketing across various channels, including social media, search engines, SEO, and paid media. Proven leadership and team management skills. Strong analytical skills with the ability to interpret data and draw actionable insights. Excellent communication skills, both verbal and written. Proficiency in digital marketing tools and platforms, including Google Ads, social media management tools, and SEO software. Strong organizational skills and attention to detail. Ability to work collaboratively in a fast-paced environment. Enthusiasm for delivering exceptional results and contributing to client success. We are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr