Brand Marketing Manager
2 weeks ago
Professional Experience Minimum of 7 years of experience in brand management or integrated marketing roles, preferably in consumer electronics, appliances, or other durable goods industries. Demonstrated experience in conceptualizing and launching successful marketing campaigns across ATL, BTL, and digital platforms. Proven background in cross-functional collaboration, stakeholder engagement, and agency/vendor management. Experience working closely with Product Marketing, Trade Marketing, and Sales to deliver aligned go-to-market initiatives. Functional Competencies Strategic brand planning and positioning Integrated campaign management Customer Insight and market research Budget and project management Internal and external stakeholder alignment Communication and storytelling Technical Skills Proficiency in marketing and analytics tools Experience with creative development tools and platforms Strong understanding of digital marketing channels Familiarity with CRM systems and brand tracking platforms Systems & Applications Graphic Design/Media Tools MS Office Marketing Platforms Key Responsibilities Strategic Brand Management Develop and implement long-term brand strategy for HVAC and WRAC product lines. Define brand architecture, positioning, tone of voice, and identity systems. Translate brand strategies into actionable annual plans and integrated campaign calendars. Brand Research and Insight Development Lead development and analysis of brand health tracking, competitive benchmarking, and market research. Organize and interpret customer insights Partner with agencies to generate actionable insights that support messaging and innovation. Campaign Development and Execution Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels. Manage creative and media agencies in developing campaign assets and rollout plans. Oversee campaign timelines, content production, and budget allocations. Track performance using metrics such as brand recall, engagement, and reach. Brand Governance and Stewardship Maintain and regularly update brand guidelines for internal and external use. Conduct brand alignment workshops for internal teams and partners. Review and approve marketing materials, packaging, and communications for brand consistency. Brand Engagement & Corporate Initiative Manage PR, influencer, and CSR programs to enhance brand visibility and values. Represent the brand in corporate events, sponsorships, and industry forums. Collaborate with digital and social media teams to engage communities and amplify campaigns. Cross-functional and Commercial Collaboration Collaborate with Product Marketing on GTM planning and product positioning. Work with Trade Marketing and Sales to create in-store programs and retail brand experiences. Participate in annual planning to align brand initiatives with commercial targets. #J-18808-Ljbffr
-
Brand Marketing Manager
4 weeks ago
Muntinlupa, Philippines Filinvest Group Full timeKey Responsibilities: Team Leadership & Project Management Manage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance. Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies. Marketing Strategy & Execution Develop and implement strategic marketing plans to promote...
-
Brand Marketing Manager
2 days ago
Muntinlupa, Philippines Filinvest Group Full timeKey Responsibilities: Team Leadership & Project Management Manage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies. Marketing Strategy & Execution Develop and implement strategic marketing plans to promote...
-
Brand Marketing Manager
4 weeks ago
Muntinlupa, Philippines Filinvest Group Full timeKey Responsibilities:Team Leadership & Project ManagementManage a dynamic project marketing team, ensuring effective collaboration, productivity, and performance.Oversee end-to-end execution of marketing plans aligned with business objectives and sales strategies. Marketing Strategy & ExecutionDevelop and implement strategic marketing plans to promote real...
-
Amazon Brand Manager
4 weeks ago
Muntinlupa, Philippines Elite Mentors Full time3 days ago Be among the first 25 applicants Join Inspiriko, one of the UK’s fastest-growing women’s health brands and lead our Amazon expansion across the UK, EU, and US. About Us At Inspiriko, we create award-winning functional foods and supplements for women’s hormonal and intimate health. With 100K+ loyal customers, a 4.9★ Amazon rating, and 30+...
-
Marketing Head
3 weeks ago
Muntinlupa, Philippines Eagle's One Marketing Corp Full time- Setting, monitoring and reporting on team goals - Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative - identify opportunities to reach new market segments and expand market share -Coordinate sales and marketing efforts to boost brand awareness - Setting team goals - Ability to analyze data and prepare...
-
Marketing Head
2 weeks ago
Muntinlupa, Philippines Eagle's One Marketing Corp Full timeKey Responsibilities: - Setting, monitoring and reporting on team goals - Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative - Identify opportunities to reach new market segments and expand market share - Coordinate sales and marketing efforts to boost brand awareness - Setting team goals - Ability to...
-
Marketing Manager
4 weeks ago
Muntinlupa, Philippines HRTX Full timePosition: Marketing Manager Location: Alabang Work Arrangement: Monday - Friday Daily Onsite Position Overview: We are seeking a dynamic and results-driven Marketing Manager to lead and oversee all marketing activities, ensuring the effective promotion of our brand and its offerings. The ideal candidate will have expertise in brand management, advertising...
-
Marketing Manager
4 weeks ago
Muntinlupa, Philippines HRTX Full timePosition: Marketing Manager Location: Alabang Work Arrangement: Monday - Friday Daily Onsite Position Overview : We are seeking a dynamic and results-driven Marketing Manager to lead and oversee all marketing activities, ensuring the effective promotion of our brand and its offerings. The ideal candidate will have expertise in brand management, advertising...
-
Digital Marketing Specialist
3 weeks ago
Muntinlupa, Philippines Endless Motion Marketing and Consultancy Full timeResponsibilities Plan, execute, and optimize performance marketing campaigns for clients across various channels, including paid search, display, social media, and affiliate marketing. Monitor and analyze campaign performance, providing clients with regular reports and actionable insights to improve results. Collaborate with the creative team to develop...
-
Marketing Manager
3 weeks ago
Muntinlupa, Philippines MOVE Your Biz Full timeOverview MOVE Your Business is proud to represent our client, a franchise consulting firm founded in 2017 that connects aspiring entrepreneurs with leading franchise brands. With a network of over 500 franchise opportunities, the company guides clients in brand matching, resale acquisitions, and business model development. Their mission is to simplify and...
