Marketing Communications Media and Digital Manager

3 weeks ago

Makati, Philippines Palawan Group of Companies Full time

Marketing Communications Media and Digital Manager (Media Lead) Responsibilities

  • Co-create the Media & Digital Marketing (including eCommerce) brief with the brand team, cascade to relevant agencies, drive the progress and provide status updates to the IMC Head and Brand Managers.
  • Serve as the Single Point of Contact (SPOC) for Media & Digital agencies as well as digital vendors/media networks; collaborate to strategize, develop, and implement Digital and eCommerce plans for PPG brands based on aligned objectives and KPIs, with minimal supervision from the immediate manager.
  • Track the delivery and performance of Media, Digital and eCommerce executions regularly and optimize the plan to improve output and achieve targets.
  • Lead the development of Media & Digital Execution plans for brand initiatives, including Corporate Brand-building initiatives and partnerships.
  • Represent the company at Media, Digital and eCommerce-related events and activities, and cascade relevant information and learnings to key Marketing Department members.
  • Serve as SPOC and overall lead for Media, Digital and eCommerce plan development and implementation for all brands and corporate.
  • Prioritize driving effective and efficient Reach and Frequency to support conversion of the target audience.
  • Ensure inclusion of Media, Digital and eCommerce related executions at both local (area-specific) and national (total PH) levels.
Qualifications
  • Bachelor's degree preferably related to Marketing, Communications, Advertising or a business-related field.
  • 5-8 years of experience in a Media Agency, Marketing, or relevant field.
  • Preferably experience with branded Media and Digital Campaigns.
  • Knowledge of media principles & trends, best practices and innovations in Communications and Digital Marketing, data-driven decision making, and Performance Marketing.
  • Result-driven and detail-oriented.
  • Experience working on ATL, Digital and eCommerce campaigns is preferred.
  • Concise and clear written and oral communication skills in English and Filipino.
Work arrangement

Must be willing to work in Makati City office.

Job details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing, Public Relations, Writing/Editing
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